LinkedIn content still sucks.
That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening.
And the best way to take advantage of this?
Be funny.
In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole…
And you can fill that hole with comedy.
(Note: This also works for parental-affection-shaped holes, but that’s beyond the scope of this episode.)
James covered:
- Why LinkedIn’s dearth of content is good news for you
- Why those who can’t teach need to be funny
- Why brands need to stop chasing influencers and create their own content-following
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
