B2B Growth: Your Guide to B2B Marketing

LinkedIn content still sucks. 

That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening.

And the best way to take advantage of this? 

Be funny.

In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole…

And you can fill that hole with comedy. 

(Note: This also works for parental-affection-shaped holes, but that’s beyond the scope of this episode.)

James covered:

  • Why LinkedIn’s dearth of content is good news for you
  • Why those who can’t teach need to be funny
  • Why brands need to stop chasing influencers and create their own content-following

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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