Transcript
WEBVTT
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Welcome to the BB Grocer, the
show that never ends. I'm you're always
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sleepy. cohost. Patrick downs,
sales training manager of the hand a doc.
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Today we're going to be talking to
Aaron Bell, Enterprise Sales Director at
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the greed, about sales burn out. Patrick, I'm super excited to be
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here. This is a topic I'm
super passionate about. I've been in sales
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for, I guess, almost a
decade now and have worked for a quite
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a few companies. So yeah,
just excited to be here. You mentioned
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a couple times you think this topic
is important, something that that stood out
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to you. Why are you specifically
passionate about this topic? I think I
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have always worked for companies where,
you know, it was really intense,
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right. I've never worked for a
company where it was like, I don't
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want my manager looking at my calendar
because there's a lot of gaps in it,
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right. It's always been places that, you know, we're challenging,
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people worked really hard and I think
I also saw a lot of people get
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burnt out and, you know,
just be very emotional from from that experience.
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So I guess maybe it I find
it important just because of my own
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maybe anecdotal experiences and what I've seen
in the last decade of my professional life.
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Yeah, I think it's becoming more
and more common for people to talk
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about and before we get to do
down the rabbit hole, I'd like to
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take a step back and sort of
here what your definition of sales burn is,
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because someone listening might have a different
definition. Yeah, that's a good
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question. I think stales burn out
is a couple different things. Right,
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it's somebody coming into a position working
really hard and then at a certain point,
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you know they've put in a lot
of the hours, consistently above and
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beyond the expected like forty hours per
week, and they, you know,
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quit or leave to go to a
new position because they just can't sustain that
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high level of the work. Right. I think it's also somebody performing really
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well doing the same type of thing
getting fired, right, because they can't
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again continue to perform at that high
level and because of that, maybe they're
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their input or their output starts to
suffer and then then they are then,
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you know, passed over, somebody
new comes on board and then, yeah,
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they move on or they are forced
to move on. Something else that
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I've also seen is sort of this
competitive nature of sales. I think it
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can be really fun and I think
it can push people to to perform really
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well, but I think there can
also be a toxic element to it and
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so I think that that can also
contribute to sales burn out. Just just
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mental health right. I've been at
a fair few jobs or people have had
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literal mental breakdown, so I think
that's a part of it as well.
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Maybe they don't necessarily get fired or
move on, but their mental health snuffers
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as well. Yeah, and it's
interesting that in a lot of fields,
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not just sales, it's the people
that over extend and happen to be top
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performers all the time that it happens
to the most. Like it's pretty rare
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that you see the person on the
bottom burning out. It's just kind of
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a function of business. The more
you put in, unfortunately, like your
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body is going to start to wear
and your brain is going to start to
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wear. But those are often the
people you want to keep right, and
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I don't think we're really thinking about
that or paying attention to it. The
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person that staying in the obvious till
nine pm every night. It's like hey,
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maybe stop by and say hey,
man, you have a family like
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you should probably go home and see
her family or do something else, and
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I appreciate what you do for the
company, but let's talk about this.
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But so often we just let that
happen and kind of just walk out the
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door, right. Why do you
think that is? I think that there
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is I think you've you and I've
talked about this and you said this to
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me before. There's like sort of
this barrier between personal professional. It's not
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something that I have necessarily felt just
because of the way that I started in
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my own professional life, but I
think there is sort of this stigma about
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don't get too personal at work.
Right. I think that is changing,
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but I don't know, maybe some
people are putting on a front and saying,
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you know, this is this is
me and this is what has always
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equaled my success. So maybe they're
not even open to hearing that type of
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feedback. There might be a defensiveness
that comes up there. But I think
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it's really important to look out for
your work family because you're with them almost
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as much, if not more,
then you know your own families as well.
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Yeah, and I love the people
at work with but I'm definitely way
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too close to them. It's one
of those things where it's it's kind of
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unhealthy, and I think that happens
to a lot of people that work a
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lot, but they do become your
second family and then sometimes become your first
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family and that's not healthy either.
But it's happening everywhere. I've heard this
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from every department that I work with, especially now with covid people are not
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blogging off right. I was just
talking this more. Somebody's like we need
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to enforce some sort of restriction,
like there needs to back a time cards
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to Kia. If you work over
ten hours a day, you need to
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be logged off. It's really interesting. One of the first jobs I ever
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had as a social worker working for
a domestic violence agency, and you can
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imagine there's a lot of like secondary
trauma that happens within that type of work
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because you're, yeah, you're in
crisis management, consistently hearing people at a
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high level in crisis. And something
that that company did really, really well
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is nonprofit, because they had wellness
programs and they paid us to do yoga.
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They paid us to I mean,
I would be coloring during work,
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while I was on calls with people, just to kind of be able to
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almost compart mentalizer, you know,
not have a panic att act during some
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of those calls, and I really
admired them that they were really cognizant and
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conscious of the burnout that could happen
and it was good for them, it
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was good for their people because they
were able to retain, you know,
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their high performer advocates right and and
in that type of work, building on
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your knowledge and building on your experience
working with people who are experiencing crisis is
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essential. So they had to,
in order to be an effective organization,
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really look at it in that way. Something that I'm really proud of that
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degreed has done is, you know, there's a lot of companies that say
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you need to take care of yourself, take care of your family, but
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I don't think I've ever seen a
company walk the walk as much as they
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talked to the talk as much as
degreed has, and that's something that I've
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heard consistently across the board, for
people who've worked there two months to people
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who work there a couple of years
or more. They really strive for work
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life balance, but at the end
of the day you also have to strive
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for that in your own personal life
as well. So doesn't matter how much
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your company's telling you to do stuff. You have to make a commitment towards
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that in your own life as well
to be able to like cut you know,
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cut off. What are some things
that somebody can do on a personal
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level to maintain that balance? Something
that I saw so I worked with a
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girl a few years ago who was
taught performer, brilliant, super smart when
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ended up going into marketing and you
know, her career is just kind of
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taken off from there. Something that
she did that I really admired is she
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never put her work emails on her
phone and she made a commitment to do
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that because she knew if it was
there she would just keep refreshing on the
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weekends and she really wasn't able to
cut off from that. So that was
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one way that she did it.
She know, of course, there maybe
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times or cycles in your life where
you do have to work on the weekends,
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but for her weekends were her sacred
time, it was her time to
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unwind and you know, even it
was almost like no matter how far ahead
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she could get from that work on
the weekend, she would get behind because
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she would get more burnt out right
and not be able to perform at a
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high level during the week. So
I think it's just really setting boundaries for
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yourself in that way. I'm going
to have to take that advice as well.
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I've been having issues, I mean
part of the reason that I wanted
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to talk about this was it's getting
bad, you know, like I'm doing
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sixteen hour days, nobody's forcing me
to, and I'm just doing it because
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I feel like I have to.
I think a lot of it comes from
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a sense of people thinking they need
to do it, like no one's even
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saying it as I'm gonna let these
people down, and it's all internal,
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though, and that's something that I
think a lot of people have taken maybe
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if it's since childhood, that they
just need to take care of Shit when
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they don't need to. How do
you remind yourself that that's not true all
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the time? I'll say I think
it's a cultural thing as well. Like
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in America we live and you know
what some people might say is a bit
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of a rat race, right,
like there's always kind of somebody who can
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outperform you, right, and there's
that sort of sense of fear and something
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for me, which was a really
great experience, was going overseas and living
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and working in Australia and New Zealand
and I really admired the sense of pride
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that people had within their work.
It's like I work as a retailers get
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at this store and I'm really out
of my work and I work forty hours
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and then I go home and I'm
I'm with my family, right. There
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wasn't this sense of my personal identity
is so tied to what I'm actually doing
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day to day. Right. So
I think, you know, there's a
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bit of a cultural aspect to it
here in America. Coming back, I
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think I had a different sense of
you know, a sense of self.
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Right. I think I don't know. You have to make a commitment to
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yourself to say I have to undo
some of these things that I've been socialized
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to believe that my identity is so
wrapped up in my accomplishments at work.
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Right, you have to find another
sense of purpose. It's like that maslow's
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like hierarchy of needs, right,
like that's only a percentage of my identity.
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Will my other parts of my identity
are that I like to go for
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runs or I like to listen to
like I might be rambling a little bit,
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Patrick, but something that I've sort
of committed to because I love podcasts.
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It's like I love podcasts and I
can say all day I want to
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listen to sales podcasts, but I
also have to say I want to listen
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to comedy podcast so in the mornings
when I might, you know, might
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be using that time to listen to
like a sales called a review while I'm
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doing my makeup, I like purposefully
listen to a Comedians podcast that I know
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is going to make me laugh,
because then all of a sudden I'm going
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into that day like with this is
sort of like sense of lightness and and
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and a little bit of more ease. I think it's just finding out what
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those little things are in your own
life that will help that, especially now
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that we can't really see other people
that we don't live with on a basis.
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Like before work I used to go
with a friend to a coffee shop
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and like have a thirty minute conversation
about philosophy or something, and then after
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work I'd go get a drink and
I talk to other people that I don't
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work with and just meet random people
or go to some sort of networking event
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and then go home and read a
book. But yeah, because those different
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buckets were available for me. Right, like you have to put your life
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into different buckets and live them separately. I feel like this covid situation is
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dumped all these buckets into one like
bigger bucket that is running out a fucking
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room and I'm going to drown myself
in the bucket. I think. I'm
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trying to figure out and not drown
myself in the bucket. It's becoming overwhelming.
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So, like, I think it's
important when we see people we work
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with drowning, to do something of
that it right. I've had people that
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I'm luckily enough to know come to
me and notice these things and say hey,
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like, are you all right?
How can I help here? Some
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that I do and stuff like that. So, like, what are some
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things that you've done or theoretically want
to do to help especially co workers or
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friends when you see them going through
this? I think, like I said
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before, for me it's about just
talking and telling my own story, because
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I think that that eliminates a certain
amount of stigma, right, especially if
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you're seeing other people at your company
who are high performers saying I've experienced this
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before. It's okay, Hey,
because for me a lot of times I'll
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internalize those feelings right like if I
am experiencing burnout, all of a sudden
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that means I'm not smart enough,
I'm not good enough. There I am,
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I'm alien, I'm different than the
other people around me. So for
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me, I think it's about telling
my own story and almost leading by example,
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or going to someone and saying,
you know, hey, like,
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for example, I'm sales director here
degreed. I was chatting with an SDR
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and I said to her, you
know, you're such a high performer,
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you're doing so well, but you
have to know that you have to slow
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down to speed up. You know
what I mean? You have to do
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and I think if somebody in a
position above you or whatever, or you
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know, a different position in the
R says that to you, I think
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that all of a sudden the conversation
changes and maybe you won't feel as guilty
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and maybe you won't say okay,
well, if I'm feeling this way,
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doesn't equate to these negative connotations or
these negative thoughts about myself. So for
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me it's just about being honest with
them and saying, Hey, I've been
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in your shoes before and like this
is what's help. Yeah, just relation
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to people. It's so not great, right. That's something I talk to
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a couple people about recently, is
fear. I feel like that's the number
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one thing that's stops people from doing
anything, especially being vulnerable. Like if
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I try to tell them a story
about something I've dealt with and I mis
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calculated their situation, am I now
in the open and vulnerable? I think
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a lot of people think that way. And now was calculated for like worst
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possible situation with emotions especially, and
I think it also changes like again,
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something it degreed. A couple weeks
ago they did something called nates giving where
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we, you know, essentially company
wide we had the week off, and
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I think it says something and it
sets a precedent for your workforce. When
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that happens, right, when all
of a sudden, the highest level people
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in your organization, including your CEO, or saying I'm giving you guys permission
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to step away. You know,
it becomes a different conversation, right,
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and I think, I think I
said to you before we started recording,
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like I can be a bit of
a paranoid person. Sometimes it doesn't even
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matter what's going on around me,
like it's all it's a lot of its
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tents, the voices inside my head
and what those thoughts are saying to me.
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So for me it's really important to
hear those people in leadership, leadership
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positions lead and say this is okay
too. It makes me feel a whole
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lot better. Yeah, I'm seeing
a lot of companies giving like free Pto
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days around holiday and forcing people to
take time off, which is really important,
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because there's some people that you literally
have to force or they won't do
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it, like they'll go all here
without taking time off. That used to
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be me. Every holiday I are
like vacation I took, I was secretly
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checking my emails and I had to
literally have people on my company get mad
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at me for me to to actually
step away, and I will say it
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felt so much better. I enjoyed
my time so much more when I didn't
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have that ords to check my email
every single day, because what would I
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was I going to be able to
do right? Like I was so disconnected
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when I was in New Zealand and
in the US, like on a completely
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different time zone, like I wouldn't
have been able to effectively help the people
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that were reaching out to me anyway. So it was sort of this like
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false sense of accomplishment. Really,
yeah, wish somebody would have done that
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to me sooner. It eventually happened. I'd worked at a large corporation that
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we're not being hammed for a long
time and I would always work through a
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Christmas and it was me and a
couple other people. Nobody ever was like
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Yo, what the fuck are you
doing? Yeah, I really wish somebody
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to come to me and like you
need this is like three years in a
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row. Now you need to go
spend time with your family. But it
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was actually praise, like Oh,
well, Patrick stayed over Christmas. Is
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Like Oh, and that was an
encouragement for me to keep doing that and
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I took that with me. The
other jobs and the other people are what
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are you doing, which it can
be so harmful if you do the opposite
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too. So this is really important
and that's a narrative. Right. That
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happens again in our culture with this
like sense of like busyness, right,
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like you know, we all kind
of Brag about being busier than others.
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I mean it's almost like, as
a woman, getting out of that talk
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of like I need to lose weight, right, like just being really conscious
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of the things that you're saying,
in the words that you're using, and
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what that impact could have on other
people. Right. So I could say
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all day long if I were,
if I were societally thought of a thin
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if I say, Oh, I
need to lose weight, what is that?
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How does that affect the people around
me? Right, same thing.
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If I'm like I'm so busy,
I have ten meetings and I have this,
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then I have that, and it's
it's just not it's not helpful.
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In our society. I think we
like hide cries for help underneath the BRACK.
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Like both of those things that you
said, if you really listen to
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what they were saying and be like
are you okay? Yeah, do you
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need to talk about it? If
we were really listening, but I think
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so often it's taken at face value, which she's said. Creating safe spaces,
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right, like, you know,
it's scary to say, especially at
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certain certain levels of in your professional
life, to say out loud like I'm
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feeling this or I'm feeling that because
an all of a sudden, you said,
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you might feel vulnerable. Like find
safe ways to do it. So
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that you're like starting to practice that
vulnerability in a way that maybe doesn't make
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you feel so exposed to the rest
of the organization. I think finding like
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almost those little buddies that you can
you can talk to are important and I
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think this conversation is really eye opening
for me. Are and I'm actually going
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to take a lot from this and
go back and implement myself. Since coming
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into this, I was almost hoping
that you could give me guidance and then
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we could just record it and you
can also help other people. But I've
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gained a lot from it and I
really appreciate you coming on. In general,
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what is the best way for people
to connect with you online? Yeah,
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just go, you know, linkedin. I'm Aaron Bell Ery and Bell.
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That's probably the best way. And
if you're in rev genius, DM
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me on that group as well.
Yeah, I love connecting with people.
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I love telling each other our own
stories because, just like you said,
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Pactrick, humarn a lot from that
when you do it. So there's learnings
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everywhere. And before we go,
there's one last thing. There's the plug
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00:18:00.960 --> 00:18:03.720
zone. You're now entering. The
plugs out. Is there anything you want
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00:18:03.759 --> 00:18:07.920
to plug? Yeah, I mean, I'm just really excited to be a
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part of this company. degreed.
I started in June. So if anyone
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you know in the southern California and
Nevada area has any learning challenges at their
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00:18:15.789 --> 00:18:19.430
organization, reach out to me.
I love to chat with them. Thanks
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00:18:19.470 --> 00:18:23.829
for listening to everybody. You've been
listening to be to be growth show again.
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00:18:23.829 --> 00:18:26.460
I am your cohost, covered and
you your lace, Patrick downs,
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00:18:26.859 --> 00:18:30.339
and I'm still the sales trainer of
pandaknock. Please connect with me on Linkedin
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00:18:30.420 --> 00:18:33.859
to show. Have your answer any
questions, provide recommendations. Do you like
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00:18:33.980 --> 00:18:37.059
this episode or have a question?
Join the discussion on Instagram at B to
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00:18:37.099 --> 00:18:41.339
be gross show. Thank you for
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00:18:41.339 --> 00:18:47.009
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