Transcript
WEBVTT
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When you know that you were going
to fail. People are going to say
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no, you're going to get hung
up on, you're going to flub your
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lines and mess up and all of
that's okay. But once you understand it,
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that's just a nature of the beast, then call reluctance just it just
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goes away because you don't necessarily care
about the end result. Everybody, thanks
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for listening to the sales series on
beautyb growth. I'm your host, Patrick
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downs. I'm here today with Amy
Quick. Hey, we I would love
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if you could describe your beautiful self
and your own words. Okay, well,
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you already hit beautiful, so check
now. I'm just kidding. I'm
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not that enough. That Baine.
Okay, so sales rip. I'm a
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business development executive, but I wear
like the SDR had. I do the
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account executive stuff. I do,
you know, cold outbound prospecting, warm
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prospecting, and I also do full
deal cycle stuff at that enterprise level.
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So I love it. I love
what I do. I love my life
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and my family and my crazy kids
and I'm sequestered in my bedroom right now
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to avoid any disturbances, although I'm
already disturbed. Bench and true already.
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It's my style. Yeah, I
feel like it's just a different time nowadays.
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We got to do it differently,
polished and like on script is so
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two thousand and nineteen. It really
is. It's like so old school,
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so Bo School. I think it's
actually helped a lot of people come out
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of their shells and just, you
know, kind of accept things the way
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they are. It's okay when we
fail, you know. So I like
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it. I think that people are
I finally see, I feel like I've
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seen a different side of people in
the last couple months, honestly, like
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a more real picture. I feel
so much better about humanity now. It's
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weird, like it's not that I
have this crazy dystopian belief about human beings.
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Before I was just like we're all
going to hell and humanity can't be
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saved or anything like that, but
it's just more that I've seen so much
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goodness and people coming out. I
think so too. I think, you
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know, even people that are struggling, like I have a friend that's out
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of a job. I mean he
got laid off no notice and now he's
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searching and he's just got such a
good attitude. He's like, you know,
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what. I'm just going to do
what I need to do, and
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it's been depressing. But also I
feel like we've grown a lot as a
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just a people, you know,
and humanity has and yeah, I can
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really say this really leads into what
you wanted to talk about today. So
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yeah, and introducing the topic like
three minutes in. You know, I'm
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always on point. We're talking about
optimism and sales and how to deal with
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all the negativity. I know you
had a sticky note that had a couple
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topics. Do you want to flash
at the camera? WIDN? You see
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him? Yeah, call avoidance.
Oh, I of that topic. Can
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you readmate, my messy writing.
Yeah, we're recovering. Everything else is
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just a blur from me, but
I've bad eyes. Okay, so we're
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covering from a bad call and rejection, like, especially right now, when
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people are like, why are you
calling us? You know we're going bankrupt,
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keeping the team mentality positive and motivating
and then dealing with irate callers and
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pissed off people. That's another big
one. I love that you wrote that
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like you're writing like a magazine article
title or something. It's my next post.
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You're just a copywriter now. I
think that's the direction you're going and
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a lot of us in sales really, and I was reading about that the
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other day on Linkedin, where we
all congregate, that that's going to be
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the next big skill. I think. What do you think about that?
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I think so too. I think, Gosh, I've learned a lot,
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that we really don't articulate ourselves very
well in the written word. I think
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that for a long time, like
the way we were trying to express ideas
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and really even explain what we're selling
and why we're selling it and how to
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sell it was all very long winded. You know, it was all about
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like me, me, me,
I, I, I, your product,
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your features, and that just doesn't
cut through the noise anymore. You
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know, people have seen so much
of that. Like I got a message
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from a guy the other day and
he does funny videos, like funny video
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commercials. That's his thing, and
his whole message was essentially like will you
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give me some time to show you
how I can help your company make five
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Hundredzero on a funny, you know, funny ass video, and then he,
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you know, gave me the link
and I was like Hmm, normally
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I just don't even respond nowadays,
but that it was very well written,
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very succinct, very to the point, and I it made me go okay,
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I got to see one of these
videos and they were hilarious, hilarious,
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and so I think that it's copywriting
is going to be such a pivotal
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thing, because cutting through the noise
and being more expressive and getting on someone's
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radar faster with far less effort,
it's going to be the name of the
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game, you know, moving forward. prest think that English, Oneon one,
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that grammar. I do have an
English degree, so I feel like
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I'm finally able to use it,
which is a relief for that sixtyzero that
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I went and no pressure, no
profession. The grammar in your pills from
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now on. Oh, I did
read somewhere that if you make your grammar
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like slightly off Kilter, it's actually
like better engagement on linkedin and better engagement
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on emails as well. Yeah,
like Marcus chance said, write like a
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five year old, like he's like
take everything and just dumb it down to
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like the elementary level, and for
me that's really hard, like I'm like,
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Oh, I want to use the
big fancy words, and sometimes I
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just say to hell with it,
and I do anyways. But you know,
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I guess he's not wrong. I
mean, but what if? What
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are we trying to say? Our
core demographic or all just idiots carried college
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level writing? I think the the
broader demographic, right, like if you
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average everything together, I think that's
what it's saying. It's like they're still
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a core group. Yeah, I
mean on the fringes. There are enough
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idiots on the fringes that that's the
fringe idiots. Or maybe there's just a
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bunch of children somehow got on Linkedin
and have been liking everything. My kid
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would she take it over? And
kids are optimists. So I feel like
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that's a really good segue to the
idea of call reluctance. I'm curious how
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you see the idea of call reluctance
feeding into the optimism verse negativity. Same.
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So call reluctance is always been there, I think. I think it's
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just even worse when we have an
excuse to not call. So I think
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for me, the the main issue
that I've run into is feeling like I'm
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underprepared. You know, I don't
I don't want to sound like an idiot
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on a call and jet blunt talks
about that in his book. He talks
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about all the excuses we make mentally
to not pick up the phone and call
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and even to send an email.
You know will like read an email twenty
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times and just make sure, like
case, this is this right, like
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am I do I sound like an
idiot, and and instead of just hitting
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the send button, and we could
have cranked out like ten emails in the
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time it took to send you the
one. So I think reluctance comes down
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to just the psychology behind the fear
of failure and once you just don't give
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a crap anymore because you're going to
fail. I mean if, when you
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know that you were going to fail, people are going to say no,
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you're going to get hung up on, you're going to flub your lines and
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mess up and all of that's okay. But once you understand it that's just
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a nature of the beast, then
call reluctance just it just goes away because
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you don't necessarily care about the end
result. You just kind of push through
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that window of I don't know what
to expect. I don't know if this
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person is going to be in a
good mood, if they're chatty Cathy,
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if they're like super, super reserved, who knows what you're going to get.
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Just make the call and then adapt
and overcome and adapt and overcome and
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if you get somewhere with it,
great, if not, then make the
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next call. And I think that's
I've had to really push past the perfectionist
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in me and just pick up the
phone and start dialing, even when I
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feel like I haven't done enough research
or I'm not prepared, because, all
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in all, a lot of those
calls are going to end in voice mails
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or just phones ringing. I mean, how many people are going to pick
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up unless you're using like a connecting
cell or something like that, where you're
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going to definitely amplify the number of
actual connections you're going to make. But
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not everyone's using that technology. So
I think positivity is a huge part of
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it. It's just about choosing the
right mind set and choosing to be positive
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and just make those calls. So
that's that's kind of where I would go
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with the call reluctant side of things. I used to do like a little
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chance before I got on a call, where I'm really like, people care
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about you, people love you,
people want to buy from you. People
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want to talk to you. You're
beautiful. Like to just like tell myself
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that and then I get on the
call and somebody would say the opposite of
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all those things, but I believe
it so I can manifest it right.
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It's awesome. Yeah, and would
at least make you be able to make
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the call. I agree. And
when some people need to do that,
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I mean some people, some people
can't. I guess if you have like
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an anxious mind, you do need
to kind of do some reverse psychology there
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and really in really pour it on
with the positivity, and I feel like
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it's kind of like whatever works for
you. You know, I had one
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guy who and he's a phenomenal sales
rap, but got him a job here
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locally, and the sales manager was
going to take me out to lunch and
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then for like because this guy's so
balm and he's like thank you so much
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for sending in my way. And
the reason why he's so good is because
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he has gotten to this point where
call reluctance is just not even on his
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radar because he stands up for every
call and he talks to a wall.
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He just talks to the wall,
I mean and he'll use the hand gestures
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and he gets really into it and
it's like he's talking to his bro you
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know, where his mom or whoever. And I mean he will make statements
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and kind of challenge people on things
and I'm like like, like what,
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and it just makes me die,
you know, but it's the courage that
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he has to just be like,
you know what we mean, what the
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hell can I lose, you know, but I love it. He talks
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to walls and he would like pick
things off the walls, you know,
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to kind of like, you know, sue them, and just he's in
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this rhythm and so I think to
eat your own I mean chanting precall helps
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you go for it. I just
tend to chant anyway, so I think
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it would just happen to help.
It was sort of a mistake, but
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to anyone listening, give it a
try. Mantra is never a bad thing.
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But I'm curious that the person you
were just talking about on the line
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of recovering from a bad call.
What is his mindset on that? Oh
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Man, he's had some bad calls
because, I mean I sat right with
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him and you know, he just
doesn't care, like he just didn't let
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it face him. He would.
I mean I'd hear him kind of pushing
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back on people and they're obviously objecting
there, telling him know, you know,
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don't call again, things like that. I mean, especially dealing with
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like gatekeepers. They would shut him
down hard and he just wouldn't get face
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by it, and I think that
that was a choice that he was making
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to just, you know, this
is my job and it's whatever, it's
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not a big deal. I'm going
to disrupt their life for like thirty seconds
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and then they're never going to talk
to me again. And so his recovery
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time was incredible. Like he wouldn't
even you know, some people when they
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get off a call and they need
to kind of talk about it, like
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if it was rough, they need
to get it off their chests and just
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kind of run through like, you
know, am I crazy? Did I
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do something? You know, and
that's fine, but not that guy,
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like he was just like yeah,
Pie this like dude, like do you
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drink like a flat like just you
just have like a flask of Whiskey sitting
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by your desk at all times and
you're just like yeah, because that's like
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that was his attitude. But he
was balm like he was phenomenal at what
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he does. So I don't know, maybe flask of whiskies were it's at.
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I mean it's right. I have
some back here. Do you do
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want to break out the alcohol?
How are you feeling? I gotta go
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throw a ball around me. It's
let me get some out, because I
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feel like I've never done this on
the podcast. You do that, but
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actually just recently shot a screen test
for a comedy series that I'm doing the
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sweet fish media. I'm trying to
be the next corporate bro and yeah,
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it's pretty exact. My mom just
this look. She's like, what are
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you doing drinking this whiskey right now? He's on with a me and you
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know people have to drink to get
through, to get through calls with me,
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apparently. Seriously, this episode was
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credit card required. Well, what
was the next? Note on your eye?
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You're sticky. Okay, so recovering
from a bad call rejection. So
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this is actually a good one because
my career I started out in customer service.
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So literally, my job was just
dealing with just shit calls. It
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was just dealing with crappy, crappy
calls, people complaining about everything, Orders
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Missing, pricing wrong, you know, Po's not being delivered, all kinds
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of stuff, and so my job
was to take this pissed off person and
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make them happy, and that was
like, for me, it was like
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use you know, like I loved
it because it was such a challenge,
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like, okay, if I can
make this person just a little bit less
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pissed off by the end of the
call, like I've achieved my objective.
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And for me, I looked at
it like a puzzle that I had to
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solve, like what what do I
need to do to first, give them
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the understanding of trust they can trust
me with their problem, to acknowledge that
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I'm listening, I hear what they're
saying and, three, come up with
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a solution on the fly, to
give them the sense that all will be
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well, like there are steps that
I'm going to take and by the end
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of the call or sometime, you
know, in the near future, their
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problems will be resolved and you really
have to dig down and stay calm and
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there's a lot of kind of step
psychologically that you go through. But I
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was that person that when anyone would
call in that was just really crappy,
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I would get those calls transfer to
me because I was willing to kind of
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fall on the sword and say whatever, I'll deal with this. But I
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learned a ton from that, from
all of those experiences. I would have
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people that were so angry they were
belligerently cussing me out, you know,
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right up front on the call.
I don't know this person, never spoken
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to them a day in my life
and I haven't personally wrong them in any
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way, but apparently it's going down. I mean to watch my back in
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the parking lot after work. But
my job was my job was to take
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that highly emotional, interrational person and
somehow cobble some semblance of hey, we
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can work this out, you know, and that really taught me the fact
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that most, most people, most
calls are coming from an emotional standpoint.
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Something is driving them to pick up
the phone to call me, and if
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I can reverse engineer that on a
sales call, all for the better.
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Because I'm calling someone and I'm interrupting
their day, I'm the one that's kind
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of an irritation in many ways,
which is why I love like the way
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that you do your call intros and
Benjamin d and a lot of these people
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that do that, like hey,
look right up front, like I know
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I'm interrupting you, I know this
is an interruption, and then asking permission
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to kind of move forward. But
you're still going to get those people that
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are going to push back and I
had one a guy about a year ago
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and my last job and now we
were calling churches selling volunteer management software.
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So, you know, you'd think
that talking to pastors they would be humble
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and kind and gracious. A feeling
you're going to say they are. I
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don't know, I just have a
weird feeling. It was probably the most
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psychologically confusing job I've ever worked,
because it was actually the reverse. I
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mean I had some phenomenal conversations the
amazing, amazing people, but a lot
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of times those pastors that we were
talking with and again, you have to
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put yourself in their shoes and they're
probably getting a ton of calls right,
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I mean vendors calling them constantly trying
to get through with the executive pastor and
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you know, but they a lot
of times they were rude, you know.
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They you were calling them to ask
a nonprofit organization to give you money.
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I don't blame them, you know. And it's not their money,
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it's they're Congrett it's their their congregation, their members money. So they have
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to be wise with judicious with how
they spend it. So I get it
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and I would put that myself in
their shoes. But I had this one
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guy that called up, was really
sweet, given him my kind of like
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openings, feel the vision behind what
we're doing and kind of selling the passion
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and but I asked permission to kind
of go into my pitch and he's like,
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you know, yeah, okay,
you have thirty seconds. And the
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guy was really plut actually he called
me back. I left him a voicemail.
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This guy had returned my call.
He was really pleasant up front.
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I thought I felt kind of safe
and secure and was like just okay,
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cool, you know, he's just
teasing when with me like I got more
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than thirty seconds, because Lord knows, my bitch was more than thirty seconds.
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It was like a minute, twenty
or some ridiculous amount of time.
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But he was like yeah, you
got thirty seconds and I was like okay,
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cool, you know. I start
going into it and then he's like
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twenty seconds, and I hesitated a
moment and I'm like a second. Is
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he like? He just being silly, he's just being silly. You know.
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The the internal optimist to me was
like, Oh, this guy's kind
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of funny. Ah. Then a
few minutes, or a few minutes,
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few seconds later, ten seconds,
and at that point I'm like in my
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mind was just like, oh no, he didn't like I just there is
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like this part of me that was
like, okay, I'm a person,
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I'm a professional, but I'm a
person, I'm a human being, and
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I know like I'm interrupting his day
and asking him for something, but I'm
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still a person at the end of
the day and you're going to respect me,
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at least on that level. And
I felt kind of like he was
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like a cat toy with the mouse, you know, and he was enjoying
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it, like he was screwing with
me, and so at that point I
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just stopped and I said, you
know, I really I really feel like
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you don't actually want to hear what
I have to say, and that's okay.
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So I'm just going to go ahead
and say, you know, have
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a great day. You know,
I'll be praying for you and your congregation
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and, you know, let's just
go ahead and this call, because you're
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obviously not interested in moving forward.
And he was like, Oh, oh,
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really, oh Oh, you're going
to pray for me. Yeah,
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sure, like that's really going to
happen now? This is an executive pastor
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at a church, right and and
I'm like and I was like yeah,
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I'll pray for you, I'll pray
for you right here, right now.
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If you doubt that, I'm actually
going to do it. And he was
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like you're going to pray for me, like right now, you know what,
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you do that, and then I'll
pray for you. And I'm like,
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all right, let's do this.
And then I literally just prayed,
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like I literally prayed that he would
have patience for you know, like for
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his flock, in for his church, and for that they would have could,
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like I think I said something about
that. They would have an overwhelming
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abundance of volunteers, you know,
because that's what I was selling, was
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volunteer management software to our to grow
the number of volunteers and I got off,
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I got done with my with my
prayer, and then he was like,
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okay, you know, you know
what, I'm going to pray for
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you really quick and I was like
that's fine, pastor, you can pray
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for me. Click and I just
hung up and my my co workers are
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all just sitting there like like watching
this go down, like they were watching
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the house just burn their own and
they were like Yo, did she just
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straight up pray for that guy like
like you just, you just lit into
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him with their prayer, and I
was like yeah, and they're like no,
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no, you didn't. And then, and then I just sat there
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and I was like the dude was
toying with me, like he was playing
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with me like it. You know, I can't blame with the mouse,
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and I'm sorry, but I'm not
okay with that. You called me back,
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prep pastor, you know, and
so and then they were like one
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guy was like hey, a me, do you need like five minutes,
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you know, do you need to
go calm down? And I'm like Nah,
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I mean, I'm going to make
my next call, like this next
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person is going to want to talk
to me. And sure enough, the
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next call I've made. I booked
a meeting and got them on a demo
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and I got I think I booked
like five demos that day, which was
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like pretty pretty good, like usually
it was a couple of day, but
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everyone was floored that I was able
to rebound like that, like not only
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on the call, like I was
just like, you know what, I
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don't know. No, we're not
playing this game, like you're going to
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treat me with more respect than that. I know I'm just a sleezy salesperson,
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but you know I'm a human and
you're a pastor. I love that
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story, I mean, I mean
it really shows you that mindset is,
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I think, what sets the best
sales people apart from like a good salesperson,
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because if you can't rebound from something
like that, or at least like
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you can make it a joke,
right, like if the worst thing that
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can happen you want a call is
funny, then it's not even bad.
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I thought, there's no fears.
Yeah, exactly, I wink. I
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can be so funny, you know, and I mean even when people would
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like call up and like cuss me
out, you know I'll because that's happened
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my okay, the first job I
ever had, like a right real job,
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and I only work there for like
two weeks. It was awful.
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Was this place called West Telecommunications and
it was the call center that you know,
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all those people that watch the infomercials
and then they call up to like
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buy the products. Okay, well, that it was that job, and
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so I was answering the calls.
But then you had to read through these
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scripts and try to upsell them on
all this crap like steady warranties, and
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I well, if you're going to
buy one, you might as well be
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like twelve. And your job was
just a literally sit there and read a
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00:22:33.569 --> 00:22:36.609
script and then, depending on their
answer, you want with this script or
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this script. So the first call, no, lie on the floor everybody.
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This is Patrick. Through the magic
of post production, it is me
337
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on a Sunday editing this episode,
because aiming goes on to tell a wonderful
338
00:22:52.440 --> 00:22:57.279
story that I don't think that I
can air, but maybe as an after
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00:22:57.319 --> 00:23:02.710
dark I will down the line.
But the gist of the story, so
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you don't get lost, is a
me was on the phone and a gentleman
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called in and said some things to
her that were not appropriate and it was
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not a good first call experience for
someone that is sixteen years old, and
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00:23:18.940 --> 00:23:23.140
at that point she was pulled aside
or supervisors who are listening to the call
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and they were worried about her,
but she was able to bounce back and
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I guess that's the magic of what
we're talking about, about optimism. But
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yeah, I just want to make
sure you weren't lost. But I also
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00:23:38.650 --> 00:23:44.000
couldn't air that bit. So here
we are. We're coming back up.
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Three, two, one. Here's
aim. The first call experience I ever
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had and I think when you go
through something like that, it's like all
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right, stinkers, here you're either
going to cut it on the phones or
351
00:23:57.710 --> 00:24:02.630
you're like not, nope, not
doing this. People are three. That's
352
00:24:02.670 --> 00:24:06.069
our promo. I mean I feel
like we just found it that that's the
353
00:24:06.109 --> 00:24:10.059
Promo video on Linkedin. I'm definitely
going to go with that, and also
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it's a great example of how to
just throw yourself right into deep been right.
355
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I only work that job for like
two weeks, though, because it
356
00:24:17.099 --> 00:24:22.700
was like like the same people would
call in or were and over again,
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00:24:22.740 --> 00:24:26.650
and I'm like this is kind of
I feel like I'm contributing to a disease.
358
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Like some there was weird. But
yeah, I've never heard that story
359
00:24:30.490 --> 00:24:34.490
before. So this is like a
b Tob Sal show exclusive, but we're
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bringing too, and I really enjoyed
this conversation. A me. I like.
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I like where it went. It's
start with optimism and ends with optimism
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00:24:44.759 --> 00:24:48.799
of our friendship. Right. Yeah, I agree with awesome. Do you
363
00:24:48.880 --> 00:24:53.349
have anything you want to plug?
I'll plug our five on Friday. How
364
00:24:53.349 --> 00:24:56.190
about that? How about that?
What's five on Friday? A me.
365
00:24:56.630 --> 00:25:02.349
So it is a peer to peer
sales and Marketing Mentor Group. Every Friday
366
00:25:02.829 --> 00:25:06.789
we connect with someone that wants to
do a presentation of you know, a
367
00:25:07.069 --> 00:25:10.180
demo or a pitch run through,
or they want to go over a sales
368
00:25:10.220 --> 00:25:14.900
concept with other peers and the industry
and we can give them advice and encouragement
369
00:25:14.940 --> 00:25:18.660
and it's just a lot of fun
and we do it every Friday. So
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I'll plug that and and I don't
International. I know, right, you
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00:25:23.170 --> 00:25:27.849
can care an awesome. Yeah,
let's should be fun. I'm your host,
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00:25:27.890 --> 00:25:32.970
Patrick downs. Thanks again for joining
us on the sale series of BB
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growth. I hate it when podcasts
incessantly ask their listeners for reviews, but
374
00:25:40.680 --> 00:25:44.400
I get why they do it?
Because reviews are enormously helpful when you're trying
375
00:25:44.440 --> 00:25:47.720
to grow a podcast audience. So
here's what we decided to do. If
376
00:25:47.759 --> 00:25:51.230
you leave a review for me to
be growth in apple podcasts and email me
377
00:25:51.269 --> 00:25:55.549
a screenshot of the review to James
at Sweet Fish Mediacom, I'll send you
378
00:25:55.589 --> 00:25:59.390
a signed copy of my new book, content based networking, how to instantly
379
00:25:59.430 --> 00:26:02.750
connect with anyone you want to know. We get a review, you get
380
00:26:02.750 --> 00:26:03.230
a free book. We both win.