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July 3, 2020

#Remote 3: One Thing All Remote Companies Should Do Every Day

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B2B Growth

In this one Ryan Drawdy, Director of Culture and People Ops at Sweet Fish, tells you about the one thing that helps our own remote culture stay connected more than anything else: asking a question of the day.

It all comes back to engagement, which is of course the end goal of any company culture, but is especially challenging in a remote environment.


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Transcript
WEBVTT 1 00:00:09.470 --> 00:00:14.949 You can live your whole life without being found. As a newborn, you 2 00:00:14.990 --> 00:00:21.149 can speak without being understood. As a child, you have confounding pictures in 3 00:00:21.230 --> 00:00:27.260 your mind without the language to express them. For some teenagers, the most 4 00:00:27.460 --> 00:00:34.219 truthful label is the word private. Desires hidden from parents, fears hidden from 5 00:00:34.259 --> 00:00:41.369 peers, perspective, hidden from themselves. It takes a dedicated, stubborn person 6 00:00:41.570 --> 00:00:47.329 to see and understand a child. Then there are the rest of us. 7 00:00:48.570 --> 00:00:55.640 We have the ability to learn and never unlearn self censorship. We can stand 8 00:00:55.640 --> 00:01:00.240 in a group of people disparaging some core part of our identity and say nothing. 9 00:01:00.560 --> 00:01:06.109 We can mirror the next person we see. We can want things and 10 00:01:06.469 --> 00:01:11.670 never ask for them. You can live your whole life without being found. 11 00:01:12.510 --> 00:01:19.780 This is the truth. You can play Solitaire every night from age twenty to 12 00:01:19.939 --> 00:01:25.140 ninety, and let this be a passing comment to your closest friends. You 13 00:01:25.219 --> 00:01:29.819 can love someone who won't love you back. You can hate the hand your 14 00:01:29.900 --> 00:01:36.849 dealt and never complain. To be found is to be discovered and not tossed 15 00:01:36.930 --> 00:01:42.010 back to the dirt. To be found is to be worth asking questions of. 16 00:01:42.329 --> 00:02:01.310 To be found is to complete the mission. Welcome back to remote a 17 00:02:02.109 --> 00:02:07.389 somewhat new series on B tob growth about where remote cultures break down and how 18 00:02:07.430 --> 00:02:12.750 to make them stronger than ever. My name is Ryan Drotty and I'm the 19 00:02:12.789 --> 00:02:15.460 director of culture and people ops a sweet fish media, which has been a 20 00:02:15.539 --> 00:02:21.139 fully remote team for the entirety of its existence. Today I want to tell 21 00:02:21.180 --> 00:02:23.939 you about the one thing that helps our own remote culture stay connected more than 22 00:02:23.979 --> 00:02:30.409 anything else, asking a question of the day. At sweet fish we ask 23 00:02:30.490 --> 00:02:36.650 a question of the day on slack. We're big slack users. Every business 24 00:02:36.689 --> 00:02:40.849 day on our random channel, one person asked the question in bold letters, 25 00:02:42.250 --> 00:02:46.439 then usually answers it themselves. After that, the rest of the team drops 26 00:02:46.520 --> 00:02:51.400 in throughout the day to answer it as well and to respond to other answers. 27 00:02:52.599 --> 00:02:54.879 It's an extremely simple practice that a lot of remote teams used to have 28 00:02:54.919 --> 00:03:00.069 fun together and get to know each other. I can't imagine what work at 29 00:03:00.069 --> 00:03:04.229 our company would be like if we didn't have these virtual conversations every day. 30 00:03:05.349 --> 00:03:07.590 It all comes back to engagement, which is, of course, the end 31 00:03:07.629 --> 00:03:13.659 goal of any company culture, but it's especially challenging in a remote environment and 32 00:03:15.300 --> 00:03:20.500 remote companies. There's no break room, there are no halls, no watercoolers, 33 00:03:21.340 --> 00:03:28.090 no chance encounters. You don't accidentally enter the same virtual conference room as 34 00:03:28.129 --> 00:03:32.569 someone else. This means the interaction that team members do have must be entirely 35 00:03:32.930 --> 00:03:38.530 intentional and or designed. Sure, individual people can reach out to each other 36 00:03:38.689 --> 00:03:44.439 to talk at any time, but leader should also create spaces where more organic 37 00:03:44.520 --> 00:03:49.759 conversation can happen. That's where the question of the day, and really the 38 00:03:49.800 --> 00:03:55.550 random slack channel in general, come in. Communication platforms like slack or virtual 39 00:03:55.669 --> 00:04:00.229 break rooms, among other things. But the question of the day is more 40 00:04:00.469 --> 00:04:06.990 than a space, it's an invitation for everyone to enliven that space. My 41 00:04:08.150 --> 00:04:11.740 goal each week is to make sure between three and five questions of the day 42 00:04:11.740 --> 00:04:15.579 are asked. At first, I intentionally didn't ask questions on a couple of 43 00:04:15.620 --> 00:04:21.180 specific days each week, usually Monday and Friday. Monday, I reason, 44 00:04:21.420 --> 00:04:27.889 was a day for reacclimating and catching up on any weekend messages. On Friday, 45 00:04:28.170 --> 00:04:31.689 people have one foot out the door. Recently, though, I've started 46 00:04:31.730 --> 00:04:36.769 asking questions every business day, even if the engagement is slightly lower on certain 47 00:04:36.769 --> 00:04:41.959 days. It seems best to consider each work day as a single unit and 48 00:04:42.160 --> 00:04:46.519 to provide what team members need for that day. That includes socialization and a 49 00:04:46.560 --> 00:04:50.839 place to take a break from work. I don't feel particularly strong about doing 50 00:04:50.920 --> 00:04:56.509 it every day, though. For some companies, skipping a particularly stressful or 51 00:04:56.550 --> 00:05:00.589 important day might make sense, and sometimess it's nice to not rush answers to 52 00:05:00.670 --> 00:05:05.149 a particular question. Sometimes you might want to stretch the question out for two 53 00:05:05.149 --> 00:05:12.019 days instead of one so more people will answer. As for where to ask 54 00:05:12.060 --> 00:05:15.819 the questions, you already know I use slack. If you're a slack user. 55 00:05:15.899 --> 00:05:20.100 That's my recommendation, but I assume there are many other viable options. 56 00:05:20.180 --> 00:05:25.490 As long as the platform has the following three things, it should work just 57 00:05:25.610 --> 00:05:31.290 fine. One, visibility to the entire team, to a good amount of 58 00:05:31.370 --> 00:05:38.439 traffic. Three, and easy way to reply to other people rather than to 59 00:05:38.560 --> 00:05:43.000 simply drop your answer in and leave. What types of question should you ask? 60 00:05:44.360 --> 00:05:47.720 Like any other get to know you conversations, questions of the day should 61 00:05:47.720 --> 00:05:54.670 range from highly entertaining to highly meaningful. I've asked the question what's the Best 62 00:05:54.750 --> 00:05:58.910 Wi fi name you've seen? Pretty fly for a Wifi is the answer, 63 00:05:59.029 --> 00:06:02.029 in case you're wondering. But I've also asked, on a scale of one 64 00:06:02.149 --> 00:06:06.980 to ten, how strict were your parents and what makes you really angry. 65 00:06:09.420 --> 00:06:15.060 That last question received a nice hybrid of silly and serious answers. Social Justice 66 00:06:15.100 --> 00:06:20.009 issues and abuses made people angry, but so did mouse sounds and disingenuous instagram 67 00:06:20.170 --> 00:06:26.250 influencers in general. I think you should keep questions on the lighter side. 68 00:06:26.250 --> 00:06:31.730 Questions of the day should be attractive, fun and engaging, but I don't 69 00:06:31.730 --> 00:06:35.959 think you should be scared away from asking the hard things. A few months 70 00:06:36.000 --> 00:06:40.720 back I sent a survey to our team about how they felt working here and 71 00:06:40.879 --> 00:06:45.959 got responses like these. I think sweetfish does a great job of creating a 72 00:06:46.040 --> 00:06:51.509 comfortable work environment, especially compared to the American normal. Sweet fish media has 73 00:06:51.509 --> 00:06:57.670 a great culture of belonging. I feel like part of the sweet fish family 74 00:06:58.509 --> 00:07:00.819 because of the culture that was built in this company. I have felt extremely 75 00:07:00.860 --> 00:07:05.620 welcomed. I personally feel I hold the values that sweet fish and bodies and 76 00:07:05.819 --> 00:07:11.579 truly enjoy supporting my coworkers in any way I can. I feel confident that 77 00:07:11.660 --> 00:07:14.980 we would never get our people to say those kinds of things if we didn't 78 00:07:14.980 --> 00:07:18.329 lean into the hard stuff in their personal lives, both on slack and in 79 00:07:18.449 --> 00:07:24.649 one off conversations. In the last episode of remote I talked about trust, 80 00:07:25.370 --> 00:07:28.610 and I don't think trust can happen if you don't prove to someone that you 81 00:07:28.649 --> 00:07:33.279 welcome every part of them into your organization. Here's a list of possible questions 82 00:07:33.360 --> 00:07:38.480 you could ask to get your wheel spinning, although simple Google searches will give 83 00:07:38.519 --> 00:07:41.800 you more than enough ideas for questions. And, by the way, I 84 00:07:41.920 --> 00:07:45.509 use an APP I recently heard about called party queues, to get a lot 85 00:07:45.550 --> 00:07:50.430 of ideas for our questions. What's your secret to not getting sick? Is 86 00:07:50.550 --> 00:07:56.389 a hot dog a sandwich? What are your for favorite ways to exercise? 87 00:07:58.189 --> 00:08:01.579 Would you rather have the ability to read twice as fast or to activate slow 88 00:08:01.699 --> 00:08:07.540 motion in life? What's your favorite food? What TV show are you watching 89 00:08:07.579 --> 00:08:11.660 right now? What Book Are you reading? What's the best movie you've seen 90 00:08:11.740 --> 00:08:18.129 in the last month? Caffeine is now an illegal drug. How Does Society 91 00:08:18.290 --> 00:08:24.050 Change? Share a video of your crib so we can see where you work. 92 00:08:24.970 --> 00:08:30.560 What is your most embarrassing moment from high school? What's the most interesting 93 00:08:30.560 --> 00:08:35.440 thing you've read or seen this week? If you were given a one minute 94 00:08:35.480 --> 00:08:37.840 add slot during the super bowl that you couldn't sell, what would you fill 95 00:08:37.879 --> 00:08:43.269 it with? Another thing to consider is who asks the question of the day. 96 00:08:43.149 --> 00:08:46.710 That's sweet fish. This is usually me about ninety percent of the time, 97 00:08:48.629 --> 00:08:50.389 but I have to be honest, I think that percentage is way too 98 00:08:50.470 --> 00:08:54.470 high. I felt the need for a while to ask other team members to 99 00:08:54.509 --> 00:09:00.460 come up with questions more regularly. In theory, anyone can jump in any 100 00:09:00.460 --> 00:09:03.899 day and ask the question. In practice, I find myself asking it first 101 00:09:03.940 --> 00:09:07.740 thing every morning, before most people have time to get going, and I'm 102 00:09:07.779 --> 00:09:11.370 on the east coast, so it's before anyone else that's fur their west. 103 00:09:13.009 --> 00:09:18.929 I'd like to be more proactive about scheduling question askers. I just haven't yet. 104 00:09:18.970 --> 00:09:22.570 If any sweetfish people are listening, I'm sorry about that. I want 105 00:09:22.610 --> 00:09:26.440 to get a better system in place in the next month. You have my 106 00:09:26.639 --> 00:09:30.919 permission to hold me accountable. What else can the answers to the question of 107 00:09:30.960 --> 00:09:37.480 the day be used for? A Lot. I use them for our, 108 00:09:37.679 --> 00:09:39.669 in case you missed it, document at the end of the week and then 109 00:09:39.710 --> 00:09:43.309 later at the end of the year. In case you missed it, is 110 00:09:43.389 --> 00:09:48.190 basically an internal newsletter that I put out every Friday, capturing all of the 111 00:09:48.230 --> 00:09:54.340 big announcements from the week in one place. Any exciting news about sweet fish, 112 00:09:54.980 --> 00:10:00.259 and it's also where I capture a lot of the fun, hilarious random 113 00:10:00.259 --> 00:10:05.539 stuff that happened on slack and put it into one document. I also use 114 00:10:05.580 --> 00:10:11.090 the answers to capture people's unique personalities and interests, secret agent style. We 115 00:10:11.250 --> 00:10:15.929 like to give gifts around here for things like awarding a personalized gift to the 116 00:10:16.009 --> 00:10:20.289 person who lives out our values the most each month and call it values champ. 117 00:10:20.169 --> 00:10:26.360 But we also like to give gifts at random intervals, just because to 118 00:10:26.519 --> 00:10:30.919 really make a gift while someone you have to know them really well, and 119 00:10:31.120 --> 00:10:33.720 what better way to know them than to pay close attention when they talk about 120 00:10:33.759 --> 00:10:43.230 themselves? Question of the day helps you do that. For all his secrecy 121 00:10:43.429 --> 00:10:46.470 and fear of being seen, he was touched that we had observed him so 122 00:10:46.750 --> 00:10:52.580 closely and with such love. He loved that we knew him. This is 123 00:10:52.740 --> 00:10:58.299 one reason people need to believe in God, because we want someone to know 124 00:10:58.539 --> 00:11:03.889 US truly all the way through, even the worst of us, Tim Crider, 125 00:11:05.210 --> 00:11:11.129 from we learn nothing. Questions in work and in life are an invitation 126 00:11:11.330 --> 00:11:18.960 for others to show themselves unfiltered and uncompromised. The right questions add layers. 127 00:11:18.039 --> 00:11:24.720 Two answers from previous questions. No one wants to bury themselves for half the 128 00:11:24.759 --> 00:11:30.200 day at work, so don't make them. Tell them you want them to 129 00:11:30.279 --> 00:11:33.230 bring every bit of who they are to bear in their work. Tell them 130 00:11:33.389 --> 00:11:35.230 you care about them.