B2B Growth: Your Guide to B2B Marketing

B2B Growth

#Partnerships 2: Building the ABM Category via Strategic Partnerships w/ Kent Ragen

Dennis Carlson, Founder of Agency Leverage, talks to Kent Ragen, VP of Channel Sales & Alliances at DemandBase, about how DemandBase led the building of the ABM (Account-Based Marketing) category through Strategic Partnerships.


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