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Sept. 2, 2020

#NewPodcast: Innovation Nation

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B2B Growth

Innovation is all around us. In fact, everyone innovates, often unbeknownst to themselves.

Many mistakenly assume that innovation is either a big capital project, or a figurative bolt of lightning that brings inspiration, or the province of some exceptionally gifted people.

This is the myth of innovation.

Those people and organizations that are not beholden to this myth, in fact, have practices and processes that encourage innovation systematically.

This is true of manufacturing, high-tech, medical device, or any other industry that keeps evolving to answer the demands of the day, both locally and globally.

Those that are mystified by innovation are the ones that resist change, avoid digital transformation, and, over time, become extinct.

Innovation Nation is the podcast that speaks with top executives and industry experts, harnessing their expertise and sharing their insights to empower our listeners to grow. You’ll hear from these industry experts, their stories of grit, determination, experimentation, and core creative solutions to help embrace innovation.

This podcast will help you innovate in practice.

We’ll focus on industry trends and how certain companies stay ahead of the curve by driving their own innovation and building a safer and more sustainable future.

In this episode of the #NewPodcast series, we share a part of the episode -

Start Valuing Your Time Like a Corporate Asset.

Check out the new show here or in your favorite podcast player.

Transcript
WEBVTT 1 00:00:06.200 --> 00:00:10.669 Hello everyone, it's Kelsey chors with sweet fish media. This week we're really 2 00:00:10.710 --> 00:00:14.310 excited to share with you a new show that we just launched for our friends 3 00:00:14.470 --> 00:00:17.710 over at to zoo, and today we're going to share with you a quick 4 00:00:17.750 --> 00:00:22.780 snippet from one of their very first episodes. This episode was hosted by Jasmine 5 00:00:22.859 --> 00:00:27.859 Marty Rowson. In each episode, follow with Jasmine as she speaks with top 6 00:00:27.980 --> 00:00:33.859 executives and industry experts, harnessing their expertise and sharing their insights to empower their 7 00:00:33.939 --> 00:00:39.609 listeners to grow. You'll hear stories of grit, determination and core creative solutions 8 00:00:40.049 --> 00:00:45.689 to help embrace innovation. This podcast will help you innovate in practice. If 9 00:00:45.729 --> 00:00:49.049 you think you'll find this show valuable, after you check out this quick snippet, 10 00:00:49.250 --> 00:00:55.119 just search innovation nation in Apple podcasts or your favorite podcast player. Makes 11 00:00:55.280 --> 00:00:58.600 you subscribe and if you really like it, don't forget to leave a review. 12 00:00:58.799 --> 00:01:02.479 It's a great way to help people find new podcast content. Okay, 13 00:01:02.840 --> 00:01:07.069 let's jump into the SNIPPET. One of the biggest things I've seen in the 14 00:01:07.109 --> 00:01:11.150 last year to the really look at this pritectly, is folks who feel compelled 15 00:01:11.150 --> 00:01:15.030 to go and you go to a meeting or virtual meeting and it is literally 16 00:01:15.150 --> 00:01:18.349 eight or nine people from the same team on that meeting and that's a Onehour 17 00:01:18.469 --> 00:01:21.219 call. So let's say everybody May, I don't know, fifty an hour 18 00:01:21.299 --> 00:01:25.060 of just rounding up right, you get nine people on that team, same 19 00:01:25.180 --> 00:01:27.379 team, in various roles for an hour. so that's nine ti s. 20 00:01:27.459 --> 00:01:32.540 What forty five hundred dollars. So that's so it's a five thousand dollar hour, 21 00:01:32.859 --> 00:01:34.569 you know, for the all those people. Can you can you put 22 00:01:34.609 --> 00:01:40.329 into place sort of a structure, what either gentleman's agreement or or something more 23 00:01:40.409 --> 00:01:42.409 formal, where you're going to cover that meeting and you're going to show up 24 00:01:42.450 --> 00:01:45.250 and you're going to be engaged and you're not going to be looking at your 25 00:01:45.290 --> 00:01:49.319 phone and you're really going to think through the perspective of your teammates as well 26 00:01:49.400 --> 00:01:51.439 where they need to hear. Right. Maybe you can do a little bit 27 00:01:51.439 --> 00:01:55.319 of prep work to go into that meeting and be able to represent the other 28 00:01:55.680 --> 00:01:57.799 people on the team where to come out with, you know, actual nights 29 00:01:57.879 --> 00:02:01.629 for them and let those other people go to something that's more productive, that's 30 00:02:01.670 --> 00:02:07.109 more that's more beneficial as an asset to the company that to sit there and 31 00:02:07.230 --> 00:02:09.750 having all those people nodding and then they leave and say it was interesting, 32 00:02:10.270 --> 00:02:13.830 but it really wasn't interesting. So that for me. That's I think one 33 00:02:13.870 --> 00:02:16.340 of the biggest things is not so much as an individual anymore. It's about 34 00:02:16.939 --> 00:02:22.219 how you look at a team. All right, everyone, we really hope 35 00:02:22.219 --> 00:02:25.740 you enjoyed that short clip from Jasmine. She's going to be a fantastic hoast. 36 00:02:27.020 --> 00:02:30.090 And if you're listening to the show, we know you're thinking about growth. 37 00:02:30.490 --> 00:02:32.969 So, no matter whether your role be in sales, marketing or another 38 00:02:34.090 --> 00:02:38.569 function, if you're looking to drive growth to your organization, you'll definitely want 39 00:02:38.610 --> 00:02:45.520 to tune into the innovation nation again. Just search innovation nation and Apple podcast 40 00:02:45.680 --> 00:02:49.639 or wherever you do. You're listening, subscribe. leaver of you if you 41 00:02:49.800 --> 00:02:52.280 like it, and don't forget to tell a friend if you think they'd enjoy 42 00:02:52.319 --> 00:02:54.680 it. Thank you so much for tuning in and have a fantastic rest of 43 00:02:54.759 --> 00:03:02.189 your day. Are you on Linkedin? That's a stupid question. Of course 44 00:03:02.229 --> 00:03:06.270 you're on linked it here. So we fish. We've gone all in on 45 00:03:06.389 --> 00:03:09.990 the platform. Multiple people from our team are creating content there. Sometimes it's 46 00:03:09.990 --> 00:03:14.580 a funny gift for me. Other times it's a micro video or a slide 47 00:03:14.659 --> 00:03:19.259 deck, and sometimes it's just a regular old status update that shares their unique 48 00:03:19.300 --> 00:03:23.099 point of view on BB marketing leadership or their job function. We're posting this 49 00:03:23.219 --> 00:03:28.610 content through their personal profile, not our company page, and it would warm 50 00:03:28.770 --> 00:03:32.210 my heart and soul if you connected with each of our evangelists. will be 51 00:03:32.250 --> 00:03:37.129 adding more down the road, but from now you should connect with bill read, 52 00:03:37.330 --> 00:03:40.919 our COO, Kelsey Montgomery, our creative director, Dan Sanchez, our 53 00:03:42.000 --> 00:03:46.080 director of audience growth, Logan Lyles, are Director of partnerships, and me, 54 00:03:46.439 --> 00:03:49.919 James Carberry. We are having a whole lot of fun on Linkedin pretty 55 00:03:49.919 --> 00:03:52.560 much every single day and we'd love for you to be a part of it. 56 -->