Aug. 5, 2020

#NewPodcast: For the Love of Emails Podcast

For the Love of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it

Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns.

You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication.

This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades.

In this episode of the #NewPodcast series, we share a part of the episode -

Why We Started a Podcast About Email Communication


Check out the new show in your favorite podcast player:

Apple Podcasts

Transcript
WEBVTT 1 00:00:05.360 --> 00:00:09.310 Hello everyone, this is Kelsey corus with sweet fish media and this is the 2 00:00:09.390 --> 00:00:13.830 new podcast series. Today I want to talk with you about a new podcast 3 00:00:14.029 --> 00:00:18.510 called for the love of emails and it's powered by net core. This podcast 4 00:00:18.589 --> 00:00:23.379 is dedicated to helping bet be professionals of all walks engage, grow and retain 5 00:00:23.579 --> 00:00:29.620 customers through seamless and personalized communication. Tune in and discover actionable ways to increase 6 00:00:29.660 --> 00:00:34.219 Roi and deliver value across multiple channels. If you think you'll find the show 7 00:00:34.219 --> 00:00:37.810 valuable after you check out this quick snippet, just search for the love of 8 00:00:37.929 --> 00:00:42.929 emails podcast and apple or your favorite podcast player makes you subscribe and if you 9 00:00:43.090 --> 00:00:46.210 really like it, don't forget to leave her of you. Okay, let's 10 00:00:46.210 --> 00:00:51.799 jump into the SNIPPET. When we first started these podcast we were talking a 11 00:00:51.799 --> 00:00:54.359 little bit about it and had realized it over the last Cup several weeks. 12 00:00:54.799 --> 00:00:57.920 You know, are inboxes across the world have been suddenly input, you know, 13 00:00:58.039 --> 00:01:02.159 impacted or explode with all these covid nineteen messages, and it was replacing 14 00:01:02.399 --> 00:01:07.109 that typical barrage of targeted promotions that we usually dealing with, and so this 15 00:01:07.230 --> 00:01:10.469 relatable sentiment that we all had was, you know. You know, as 16 00:01:10.510 --> 00:01:11.909 we were looking at all these emails, is that, you know, we 17 00:01:12.030 --> 00:01:15.790 realize we we can't realize how many emails I had. Need to do one, 18 00:01:15.829 --> 00:01:19.579 subscribe from and other words, I didn't realize how many brands actually had 19 00:01:19.780 --> 00:01:22.739 my email address. And, to be honest, in a lot of cases 20 00:01:22.780 --> 00:01:26.659 we're sending me very a relevant messages. You know, during the podcast we've 21 00:01:26.659 --> 00:01:30.659 had some really great guests and we've all had the same relatable experiences and what 22 00:01:30.739 --> 00:01:34.489 we've seen as there are really good emails that brands have been sending us. 23 00:01:34.489 --> 00:01:38.569 Right they've been sending information about when they're hours are changing, because most stores 24 00:01:38.609 --> 00:01:42.250 that we, you know, could be shopping out for grocery sometimes had longer 25 00:01:42.409 --> 00:01:47.159 hours and they might have been twenty four by seven, whereas now they've reduced 26 00:01:47.200 --> 00:01:51.280 those hours. They reduce those hours to begin with to help the timing where 27 00:01:51.280 --> 00:01:53.959 they can go back in overnight and restock the shelves. And some cases they 28 00:01:55.000 --> 00:01:59.159 were telling us about changes in hours where they wanted to allow the elderly to 29 00:01:59.239 --> 00:02:01.790 have a shit, as say for shopping experience, where they would reserve morning 30 00:02:01.829 --> 00:02:05.549 times for just the elderly to be able to come in and shop. So 31 00:02:05.670 --> 00:02:08.189 there's a lot of really great emails around that that that we saw and were 32 00:02:08.229 --> 00:02:12.069 like, oh, that's perfect and that does have an impact on me. 33 00:02:13.069 --> 00:02:15.030 On the other side of that coin, Tho, we were seeing a lot 34 00:02:15.030 --> 00:02:17.300 of emails that were coming in that were completely irrelevant and for for the sake 35 00:02:17.419 --> 00:02:22.699 of brands, just sending a message, right, they saw everybody else was 36 00:02:22.740 --> 00:02:24.539 getting in the inbox and they needed to go off and send emails. And, 37 00:02:24.659 --> 00:02:29.060 to be completely honest, I was getting emails from tire companies telling me 38 00:02:29.099 --> 00:02:31.009 that they were still around that to, you know, add air to my 39 00:02:31.129 --> 00:02:35.449 tires if I had low tires. And I'm sitting here scratching my head, 40 00:02:35.490 --> 00:02:38.050 going, wait a minute, I'm not driving anywhere, I'm locked down in 41 00:02:38.169 --> 00:02:40.330 my home right now. So why are you bothering sending me a message that 42 00:02:40.370 --> 00:02:45.080 has no relevance to me or my life and the pandemic that's going on? 43 00:02:45.919 --> 00:02:49.520 And so this podcast has really been all about that, is to hear from 44 00:02:49.520 --> 00:02:53.599 the experts and those that are either on the espcs are the ESP saw. 45 00:02:53.639 --> 00:02:57.240 It's some who are a brand marketing consultants, some who have platforms that are 46 00:02:57.280 --> 00:03:00.349 from marketers and many others that we're going to be bringing in here is for 47 00:03:00.430 --> 00:03:04.710 them to short of not only share their experiences as a marketer or brand, 48 00:03:05.310 --> 00:03:09.590 but to also share their experiences as consumers. This podcast is brought to you 49 00:03:09.710 --> 00:03:15.539 by net core solution, the only global email engagement leader delivering marketing Roi and 50 00:03:15.659 --> 00:03:22.539 value for over fivezero brands for over two decades. Again, just search for 51 00:03:22.699 --> 00:03:25.780 the love of emails podcast in apple or wherever you do. You're listening, 52 00:03:25.860 --> 00:03:30.530 subscribe, leave a review if you like it, and don't forget to tell 53 00:03:30.569 --> 00:03:36.969 a friend if you think they'd enjoy it. Until next week. One of 54 00:03:37.009 --> 00:03:40.289 the things we've learned about podcast audience growth is that word of mouth works. 55 00:03:40.719 --> 00:03:44.960 It works really, really well actually. So if you love this show, 56 00:03:45.000 --> 00:03:47.199 it would be awesome if you texted a friend to tell them about it, 57 00:03:47.639 --> 00:03:51.759 and if you send me a text with a screenshot of the text you sent 58 00:03:51.840 --> 00:03:54.319 to your friend, Meta I know I'll send you a copy of my book 59 00:03:54.479 --> 00:03:58.990 content based networking, how to instantly connect with anyone. You want to know 60 00:03:59.469 --> 00:04:02.469 my cell phone numbers. Four hundred seven, four nine, hundred three and 61 00:04:02.469 --> 00:04:04.550 three two eight. Happy texting.