#NewPodcast: Banking on Digital Growth (Digital Growth Institute) w/ James Robert Lay

WEBVTT 1 00:00:06.120 --> 00:00:10.349 Welcome back to the new podcast series. It's Kelsey corps with sweet fish media. 2 00:00:10.789 --> 00:00:15.269 Today let's talk about banking, or really how banking has changed. Consumers 3 00:00:15.349 --> 00:00:19.870 now make purchase decisions long before they walk into a physical branch location, if 4 00:00:19.910 --> 00:00:23.100 they walk into a branch at all. This cannot be more true in today's 5 00:00:23.100 --> 00:00:26.300 Day and age, and that's where banking on digital growth comes in. The 6 00:00:26.420 --> 00:00:30.260 host of this podcast is James Robert Leigh, and he talks about gaining practical 7 00:00:30.379 --> 00:00:35.539 insight for financial brand marketing and sales leaders. He also talks about his college 8 00:00:35.579 --> 00:00:39.250 band and how the girl who said his band wasn't good later became his wife. 9 00:00:39.689 --> 00:00:42.250 And if you think you'll find the show valuable after you check out this 10 00:00:42.369 --> 00:00:47.090 quick snippet, just start banking on digital growth and apple podcast or your favorite 11 00:00:47.130 --> 00:00:52.359 podcast player. Okay, here's the snippet from James Roberts very first episode of 12 00:00:52.600 --> 00:00:58.479 banking on digital growth. If you're part of a financial brand marketing team, 13 00:00:58.520 --> 00:01:03.119 a sells team, of leadership team, you know that this entire industry is 14 00:01:03.439 --> 00:01:10.349 being really transformed by new technologies and that that is happening at a much more 15 00:01:10.390 --> 00:01:15.870 rapid pace than ever before. We're seeing that change happening on the competition side. 16 00:01:15.909 --> 00:01:19.739 We're seeing this really on the consumer side as well. Consumers are making 17 00:01:19.819 --> 00:01:23.739 purchase decisions long before they walk into a physical branch location, if they walk 18 00:01:23.780 --> 00:01:27.700 into a branch location at all. And then on the competition side we're seeing 19 00:01:27.739 --> 00:01:33.290 mobile banks, we're seeing digital enders, we're seeing fintext really breaking free from 20 00:01:33.290 --> 00:01:37.650 the traditional growth models where the majority of banks and credings have lived, which 21 00:01:37.650 --> 00:01:42.010 is the legacy broadcast marketing or branch cells channels. And so my goal with 22 00:01:42.090 --> 00:01:47.239 this podcast is to just transfer the research and insights that we've been doing and 23 00:01:47.439 --> 00:01:51.799 we'll continue to do. We're going to be sharing practical insights, proven ideas, 24 00:01:51.959 --> 00:01:56.239 things that actually work, not just buying the sky theory and really just 25 00:01:56.359 --> 00:02:01.189 inspiring stories from those who have already have achieved digital growth, and it's really 26 00:02:01.230 --> 00:02:07.349 about inspiration for those who are looking to make progress on their own digital growth 27 00:02:07.390 --> 00:02:12.229 journeys. It's education, it's empowerment and it's ultimately generating ten times more loans 28 00:02:12.310 --> 00:02:15.740 in deposits through those insights because, as a result, and really this is 29 00:02:15.900 --> 00:02:19.900 the most important part of why we do what we do here, it's to 30 00:02:20.259 --> 00:02:24.780 elevate this entire industry beyond the commoditized motion of great rates and amazing services. 31 00:02:25.300 --> 00:02:32.129 I feel that financial brands who commit to a pathway of digital growth and the 32 00:02:32.289 --> 00:02:37.969 methods that we teach, not only will generate ten times more loans in deposits, 33 00:02:38.530 --> 00:02:40.569 but they're going to guide ten times more people in the communities that they 34 00:02:40.610 --> 00:02:46.439 serve beyond the financial stress that's taking a toll on their health, that well 35 00:02:46.479 --> 00:02:50.240 being, their overall sense of relationships, and help those people in the communities 36 00:02:50.240 --> 00:02:53.479 that they serve get to a bigger, better and ultimately a brighter future. 37 00:02:54.319 --> 00:03:00.990 This podcast is going to really empower financial brand marketing, sales and leadership teams. 38 00:03:00.430 --> 00:03:06.189 There will also be four series in this podcast. The series are inside 39 00:03:06.270 --> 00:03:13.539 digital growth, by the book, digital growth journeys and exponential insights. You'll 40 00:03:13.580 --> 00:03:16.740 be able to find all of those in the podcast player. Again. To 41 00:03:16.900 --> 00:03:22.979 find the show, just search banking on digital growth and apple podcast, or 42 00:03:23.060 --> 00:03:27.330 wherever you do you're listening. Subscribe, leave a review if you like it, 43 00:03:27.530 --> 00:03:30.050 and don't forget to tell a friend if you think they'd enjoy it. 44 00:03:30.650 --> 00:03:38.289 Okay, everyone, do good and be well. I hate it when podcasts 45 00:03:38.409 --> 00:03:40.840 incessantly ask their listeners for reviews. But I get why they do it, 46 00:03:42.240 --> 00:03:46.759 because reviews are enormously helpful when you're trying to grow podcast audience. So here's 47 00:03:46.800 --> 00:03:49.400 what we decided to do. If you leave a review for be to be 48 00:03:49.520 --> 00:03:53.919 growth and apple podcasts and email me a screenshot of the review to James at 49 00:03:53.960 --> 00:03:57.590 Sweet Fish Mediacom, I'll send you a signed copy of my new book, 50 00:03:57.750 --> 00:04:00.270 content based networking, how to instantly connect with anyone you want to know. 51 00:04:00.750 --> 00:04:03.629 We get a review, you get a free book. We both win.