Lots of people see B2B as the older, cooler sibling to B2C. It has its life together and makes rational data-based decisions.
Plus, the trio talks about…
- How B2B hasn’t gotten the attention from the neuroscience industry it deserves
- Why people in groups make different decisions than individuals
- The power of the Price Placebo Effect
- B2C components that B2B should start applying, like integrated messaging