Do you ever argue with your own brain? Ya’know, like when your gut tells you one thing but your brain is saying something different.
You’re not crazy.
In this #Neuromarketing series, host Erik Kostelnik chats with Dr. Platt about the basics of neuromarketing and how it affects B2B. Plus, the two cover…
- The power of neuromarketing in determining an ROI for marketing initiatives
- Why people often think about brands the same way they think about people
- The ethics involved with combining neuroscience and business
Find more on neuromarketing here: https://neuro.wharton.upenn.edu/