B2B Growth: Your Guide to B2B Marketing

In this episode Dan Sanchez talks with Amber Bogie, lead strategist and ABM manager at Degreed, about lessons she’s learned after 3 ABM implementations at 3 companies.

Amber also talked about:

  • How she got started with ABM.
  • How she forecasted and accomplished short term wins.
  • How to better align marketing and sales goals
  • Mistakes she’s made that you should avoid.
  • How to be successful with a one-to-one campaign.
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