B2B Growth: Your Guide to B2B Marketing

In this episode, Logan shares 4 formulas for naming your podcast so that it speaks directly to your ideal buyers.

These include:

1) Ideal buyer’s industry + ideal buyer’s role

2) Ideal buyer’s industry + generic role

3) How to + what your ideal buyer is responsible for doing

4) Optimal characteristic + type of business your ideal buyer runs/works in

Remember, you should have at least 2 goals with your B2B podcast:

  • strategic relationships with your guests

  • attracting listeners

When your show has a clear name, you’ll be setting yourself up to achieve both of those goals.

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