Transcript
WEBVTT
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Yeah,
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What is up everybody? Welcome back to
BBB growth. My name is Leslie cruise
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with sweet fish media. It is April 30
which makes it the final day of our
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deep dive into demand generation. I
cannot believe how quickly this month
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has flown by every other month here on
GDP growth. We are going to be diving
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into a very specific topic, february
was a B. M. The entire month of april.
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We've been covering demand generation
and stay tuned for our june deep dive
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topic that will be announcing very very
soon. We're really excited about it and
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I know it's going to be beneficial to a
lot of you as well so we're pumped. So
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the idea to discuss demand generation
all came about a few months ago when I
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was talking with dan Sanchez, our
director of audience growth here at
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Sweet fish. For those of you who don't
know for the past two years I've been
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working behind the scenes to produce me
to be growth never on the front end of
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the pike, But Dan and I were talking
about how I've always been interested
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and really excited about trends and
things happening, social media
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marketing and kind of where it fits
into B two b. He asked me what I knew
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about demand generation and I was
honest and said absolutely nothing. So
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he encouraged me to research the topic,
find some of the best B two B marketers
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who are practicing demand gen daily and
learn as much as I could about it,
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which is what brought on this deep dive
and be hosting and if you've been
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enjoying this series, thank you so much
for listening. And for all of the
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encouragement, I've been reading every
message on linkedin and um all of your
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connections. It's been really, really
awesome to meet so many new people
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through this deep dive. This was my
first time really hosting a podcast at
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all. And I've learned so much
throughout the process of this project,
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not only about demand generation, but
about hosting as well. So I'm really
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excited to kind of take that and run
with it in my career and moving forward,
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we'll kind of see what happens. I'm
really excited about it. So for the
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past month I've been interviewing
thought leaders and vendors who have
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implemented successful demand jin
strategies and their organizations.
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I've talked to so many wonderful
successful marketers who have willingly
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share their best practices, advice on
implementing demand generation
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strategies, and even some advice for
young marketers who are interested in a
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demand general and what next steps they
could take you to get there. I've
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learned something very different from
each of these marketers. So in my last
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solo episode, I kind of wrapped up
everything I've learned in the past
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couple of weeks and a few tips and
tricks that I heard from these
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marketers. But I did want to take just
a moment to highlight a conversation
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that I had recently with Gabriel
Ehrlich. And if you haven't listened
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that episode, I highly encourage you to,
we talked a lot about utilizing
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linkedin and how you can use it to
really humanize your business and
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essentially jumpstarted demand gen
strategy. So the short of is this on
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linked in the best way to rise an
algorithm is really to be an active
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participant on the platform. And this
is something that we've been practicing
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here at Sweet Fish recently. This means
publishing content, posting comments
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and reacting to post on a regular basis.
It's really not that hard guys. It's
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actually very, very simple. People make
it a lot harder than it needs to be.
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All you have to do is publish content,
published, good content, you know, make
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a status about literally anything you
want, as long as it's relevant to your
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audience, but also going further than
that, interacting with other people on
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linkedin. I get questions all the time
from customers who are asking me, hey,
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you know, I'm not getting very much
engagement on linkedin, what can I be
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doing differently? And I always ask the
same question, are you engaging with
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others? Are you commenting? Are you
liking, are you, you know, connecting
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with other people in the industry? And
the answer is always no, that's why
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you're not getting engagement. You have
to connect, you have to leave comments,
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make yourself known on the platform.
The upside to Lincoln is you really
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don't have to write, you know, walls of
text or spend hours on the platform to
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be considered active. Something as
simple as saying congratulations or you
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know, giving a post two thumbs up is
enough to really increase your profiles
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visibility to people who aren't even
following you yet. Although we do
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recommend leaving comments rather than
just giving a like because it has such
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a different effect. Another way to
increase visibility and search ability
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of your content is through tagging, for
example, tagging a colleague or company
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in an update will result in a
notification to anyone you mentioned.
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Additionally, if anyone mentioned react
to comments on your post, those actions
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will make your post visible to
followers of those people or companies.
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We also recommend tacking on a couple
hashtags between two and three. I would
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not leave 10 plus hashtags on your
linkedin status but doing so can help
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your content trend for a particular
hashtag which in turn will result in
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more notifications for your followers.
These are just a few simple ways to
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utilize Lincoln and a demand gen
strategy. And again, it's something
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we've actually been doing here at Sweet
Fish completely unprompted. Our entire
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producer team has been so eager and
excited about posting quality content
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and being active on linkedin by myself
have really been active the past couple
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of weeks, especially because of this
deep dive. But I've learned so much
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about marketing and podcasting in
general that I just wanted to share it
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with people and it's been working
really well for organization. You know,
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not only are we making ourselves
visible in this space, but our company
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as well. So if you stuck around for the
entire series of demand generation, let
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me know your thoughts, connect with me
on linkedin at Leslie Cruise and send a
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DM tell me which episodes have stuck
out to you the most. Tell me how you're
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implementing demand generation into
your organization. You know, drop some
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hosting tips. If you have any advice
like hey, that episode really sucked.
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Let me know be honest. I always take
constructive criticism and yeah, I have
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really, really enjoyed doing this deep
dive and make sure you stay tuned for
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our upcoming deep dive in june. It's
going to be a really good one. Thanks
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for joining me here on GDP Growth. The
next time
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is the decision maker for your product
or service Abebe marketer. Are you
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looking to reach those buyers through
the medium of podcasting? Considered
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becoming a co host of GDP growth. This
show Is consistently ranked as a top
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100 podcast in the marketing category
of Apple Podcasts and the show gets
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more than 130,000 downloads each month.
We've already done the work of building
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the audience so you can focus on
delivering incredible content to our
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listeners. If you're interested, email
Logan at Sweet Fish Media dot com.