B2B Growth: Your Guide to B2B Marketing

B2B Growth

How to Structure a Modern Marketing Team, with Gaetano DiNardi

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.

Discussed in this episode:

  1. The 5 distinct Marketing units for optimal business performance
  2. Demand capture vs. demand creator
  3. How to better measure your marketing efforts
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