How To Read More & Learn Faster As a Marketer

WEBVTT 1 00:00:05.040 --> 00:00:08.440 welcome back to be to be growth. My name is Dan Sanchez, and today I'm 2 00:00:08.440 --> 00:00:14.190 going to be talking about how to read mawr and learn faster as a marketer. If 3 00:00:14.190 --> 00:00:17.960 you're like me and many other marketers, you probably feel overwhelmed by the 4 00:00:17.960 --> 00:00:21.780 amount of new information coming at you as a marketer. It just seems like every 5 00:00:21.780 --> 00:00:25.610 day there's something new to learn. Like, Oh, my gosh, a new tool, a new 6 00:00:25.610 --> 00:00:29.380 framework, a new strategy. Hey, there's this new tactic we haven't trade. Hey, 7 00:00:29.380 --> 00:00:32.450 if you heard about this new thing Hey, X and X Company are doing this. Why 8 00:00:32.450 --> 00:00:33.270 shouldn't we do that? 9 00:00:34.300 --> 00:00:38.360 Does that sound a lot like you? Um, I alone in the amount of craziness that 10 00:00:38.360 --> 00:00:42.210 comes every day at you and your inbox and your slack channel. And in your one 11 00:00:42.210 --> 00:00:46.840 on one calls with your boss. Yeah, it seems like there's more than ever toe 12 00:00:46.840 --> 00:00:52.480 learn as a marketer. And today I wanted to cover the strategies I use and have 13 00:00:52.490 --> 00:00:55.580 perfected over a couple of years and still in perfecting but want to share 14 00:00:55.580 --> 00:01:00.950 with you regardless that I used to learn and grow as a marketer every day. 15 00:01:01.440 --> 00:01:06.090 Um I read 104 books this last year, and that was a record for me before my 16 00:01:06.090 --> 00:01:09.870 record was about 48 books. So this year I really took it up with 104. I took 17 00:01:10.340 --> 00:01:14.470 probably a dozen different courses from Hump Spot Lincoln learning to specialty 18 00:01:14.470 --> 00:01:18.960 courses of different kinds master classes. And I listened to well over 19 00:01:18.960 --> 00:01:23.270 100 episode of podcast episodes being a podcaster myself and a lot of people 20 00:01:23.270 --> 00:01:27.220 have asked me about the retention like, How do you retain all the information? 21 00:01:27.220 --> 00:01:32.520 And actually, when they asked me that, I just makes me nod my head nod, check 22 00:01:32.520 --> 00:01:37.290 my head and just I'm just sad because they misunderstand the how to learn how 23 00:01:37.290 --> 00:01:41.630 to grow as a result of looking at a lot of material. So I kind of want to 24 00:01:41.630 --> 00:01:45.810 explain how you can preview a lot of material and get the most out of it and 25 00:01:45.810 --> 00:01:50.000 still retain all the right things so you don't have to read 104 books. To 26 00:01:50.000 --> 00:01:54.830 put this into practice, you can read No, just just more books. But I find that 27 00:01:54.830 --> 00:01:58.810 most people don't consume enough information because they get stuck on a 28 00:01:58.810 --> 00:02:02.320 few different things. So I want to share three different frameworks that 29 00:02:02.320 --> 00:02:08.020 have really set me free to consume or information retain mawr information and 30 00:02:08.020 --> 00:02:12.860 actually put it to use better and faster than I have in previous years. 31 00:02:13.040 --> 00:02:16.240 So three different frameworks, the first one being the most substantial 32 00:02:16.240 --> 00:02:20.720 that I call preview, read and review. This is specific to reading, but can be 33 00:02:20.720 --> 00:02:24.270 applied to courses and or podcast as well. But I'm gonna be talking about it 34 00:02:24.270 --> 00:02:29.440 mostly from a book perspective. For starters, I'd actually didn't invent 35 00:02:29.440 --> 00:02:32.830 this. I heard about it somewhere else in a speed reading course a long time 36 00:02:32.830 --> 00:02:36.060 ago, saying that like if you really going to get the most out of a book, 37 00:02:36.070 --> 00:02:40.060 you really need a preview. It kind of go through it one time, read it, go 38 00:02:40.060 --> 00:02:43.150 through it a second time, then review it going through it again a third time, 39 00:02:43.150 --> 00:02:45.420 and the only way you're gonna have enough time to do that is by speed 40 00:02:45.420 --> 00:02:49.180 reading. I took a speed reading course and, you know, learned how toe use 41 00:02:49.180 --> 00:02:52.610 peripheral motion with my eyes and glance over sentences to speed read and 42 00:02:52.610 --> 00:02:55.830 blah, blah, blah, and I honestly didn't like it. I I still don't speed read 43 00:02:55.830 --> 00:03:00.460 like that. So if you've ever wondered that you don't have to speed read well, 44 00:03:00.470 --> 00:03:03.120 kind of. But you don't have to speed read like that in order to get through 45 00:03:03.120 --> 00:03:07.380 a lot of information. It's important to understand that you don't. As I read 46 00:03:07.380 --> 00:03:13.650 104 books I didn't read 104 books. Yes, I listened or read the material, but I 47 00:03:13.650 --> 00:03:17.890 don't read it like in depth. I didn't go through really slowly digesting 48 00:03:17.890 --> 00:03:21.910 every page, trying to consume all the information so I could learn. Like, who 49 00:03:21.910 --> 00:03:25.980 does that? Who reads a lot of books and actually, just like DIV hours it all 50 00:03:25.980 --> 00:03:29.500 for itself. I think the people who do do that probably don't read a lot. Or 51 00:03:29.500 --> 00:03:33.020 maybe they're just locked away in Ivory Tower and some collegiate program 52 00:03:33.020 --> 00:03:36.310 somewhere. But I don't know anybody who does that, even in college, if you were 53 00:03:36.310 --> 00:03:39.750 in college and go back to like you going through college classes, didn't 54 00:03:39.750 --> 00:03:44.080 you kinda like skim through the books, right? Like if you succeeded in college, 55 00:03:44.080 --> 00:03:48.270 you're probably good at previewing lots of information on I Find it. It's very 56 00:03:48.270 --> 00:03:52.560 helpful to think of it not as reading but as previewing information rather 57 00:03:52.560 --> 00:03:56.580 than reading it. And you want a preview as much information as possible about 58 00:03:56.580 --> 00:04:00.200 the subjects that you wanna learn about because it really helps anchor you and 59 00:04:00.210 --> 00:04:03.680 understanding kind of the general thing that that's going on. You're getting 60 00:04:03.680 --> 00:04:06.970 high level concepts, so you might not remember all the nitty gritty details 61 00:04:07.240 --> 00:04:11.230 but allows you to even figure out what to go deep in because there's so much 62 00:04:11.230 --> 00:04:14.860 information being tossed out you as a marketer, it's good to be able to 63 00:04:14.860 --> 00:04:19.350 preview lots of information, so I generally preview by listening to books. 64 00:04:19.350 --> 00:04:23.600 I listen to a lot of materials, and you can do it on audible, which is good. I 65 00:04:23.600 --> 00:04:27.210 found a new app recently that I found to be much less expensive than audible 66 00:04:27.210 --> 00:04:31.290 and get you access about. I don't know about 75% of what I find inaudible, I 67 00:04:31.290 --> 00:04:35.400 find on this app it's called scribed. In fact, I'm typing into my browser to 68 00:04:35.400 --> 00:04:39.140 make sure I get the spelling right on this thing because they it's one of 69 00:04:39.140 --> 00:04:49.020 those classic mis spellings. It's S c R I B dy no e dot com described dot com 70 00:04:49.020 --> 00:04:56.480 without the e. On, it is a great offer and that you can get five or six audio 71 00:04:56.480 --> 00:04:59.800 books a month. They say unlimited, but it's not true. I've actually maxed out 72 00:04:59.810 --> 00:05:02.640 the amount of audio books you could get in a month, but it's 10 bucks a month 73 00:05:02.650 --> 00:05:06.550 and you get five or six audio books, um, within that month. But that's still way 74 00:05:06.550 --> 00:05:10.620 cheaper than Audible, which charges you $10 for just one audio book a month at 75 00:05:10.620 --> 00:05:15.750 the least expensive. And then you can listen to it on to X speed, which first? 76 00:05:15.760 --> 00:05:20.010 Most people I know don't listen to things beyond one X like normal speed. 77 00:05:20.020 --> 00:05:22.890 But if you want to preview a lot of information, actually gets good to get 78 00:05:22.890 --> 00:05:26.480 the habit of it and it is a habit. You can learn how to do it if you just 79 00:05:26.480 --> 00:05:29.870 train yourself to do it. Yes, on some books are more dense than others, so 80 00:05:29.870 --> 00:05:33.730 you can't do it as well. But over time I challenge you to like just take the 81 00:05:33.730 --> 00:05:37.280 speed up Toto, some audible that you break it down to the small increments 82 00:05:37.280 --> 00:05:42.580 like 1.21 point 41.5. Ease it up every book. Do it, do it a little faster, a 83 00:05:42.580 --> 00:05:48.160 little faster. I've got to the point where I'm experimenting with, like, 3.5 84 00:05:48.160 --> 00:05:51.400 times speed, and it's ridiculous, and I have to, like, sit in a dark room and 85 00:05:51.400 --> 00:05:54.160 close my eyes and really think about what they're saying in order to catch 86 00:05:54.160 --> 00:05:58.130 it. But I'm training my brain to be able to comprehend a lot of material at 87 00:05:58.130 --> 00:06:01.730 a faster rate. And now I really only listen to things that at least two acts 88 00:06:01.730 --> 00:06:05.520 sometimes faster. Um, but you can train yourself to do it. It's really handy, 89 00:06:05.520 --> 00:06:09.510 at least are getting used to 11.5 because most audiobooks are actually 90 00:06:09.510 --> 00:06:13.490 read it a very slow pace anyway. And don't worry about re obtaining all the 91 00:06:13.490 --> 00:06:16.770 information, because again we're previewing it. We're not trying to 92 00:06:16.770 --> 00:06:20.850 remember it all. We're trying to capture as many concepts as we can, but 93 00:06:20.850 --> 00:06:24.130 you could do this while you're on a runner at the gym or washing dishes or 94 00:06:24.130 --> 00:06:27.270 doing laundry. We're doing any kind of repetitive task in your life where 95 00:06:27.270 --> 00:06:31.060 there's a lot of them, so I try to fill it with previewing as many audio books 96 00:06:31.060 --> 00:06:34.730 as I can, so that is the first step in that framework. And then you want to 97 00:06:34.730 --> 00:06:38.880 read it. You want to go a little bit deeper, every probably every five books, 98 00:06:38.880 --> 00:06:43.080 maybe one in 10 books, honestly or one's worth going deep into. I kind of 99 00:06:43.080 --> 00:06:46.620 take what I can from one book. And then there's a one book that I really like 100 00:06:46.620 --> 00:06:49.660 so usually I'll listen to it and then I'll buy the paper back and then I'll 101 00:06:49.660 --> 00:06:53.570 read it again. Um, just right reading the material or skimming back through 102 00:06:53.570 --> 00:06:57.370 it and underlining the parts that I really wanted to remember is enough to, 103 00:06:57.370 --> 00:07:02.460 like, get really into it and actually read it. Now, if you want to review it, 104 00:07:02.460 --> 00:07:05.670 that would be the next section. Some books are not just worth previewing and 105 00:07:05.680 --> 00:07:09.030 not just worth reading, but they're worth reviewing as, and you want to 106 00:07:09.030 --> 00:07:12.080 come back to the parts that you underlined and the parts you wanted to 107 00:07:12.080 --> 00:07:15.220 remember over and over again. I have a few books on my shelves that I'd like 108 00:07:15.220 --> 00:07:18.220 to review every once in a while. I love the four hour workweek. I've been 109 00:07:18.220 --> 00:07:23.370 reviewing that one every year for five years. Now it's It's a fantastic book. 110 00:07:23.740 --> 00:07:28.370 There's a few others like Never Eat Alone. Fantastic Book on Networking Uh, 111 00:07:28.380 --> 00:07:33.090 James Kerr Berry's book content based networking is one that I read last year 112 00:07:33.090 --> 00:07:37.150 that I will be reviewing again this year. There's many books out there 113 00:07:37.150 --> 00:07:40.550 marketing books that I reviewed periodically because they were really, 114 00:07:40.560 --> 00:07:44.390 really good. And that is how you get the most out of it, not just by reading 115 00:07:44.390 --> 00:07:47.750 it, but reviewing it and bringing it back into your head over and over and 116 00:07:47.750 --> 00:07:52.380 over again. So if you kind of take that, you can get through a lot more 117 00:07:52.380 --> 00:07:54.960 information because you won't be feeling guilty about not remembering 118 00:07:54.960 --> 00:07:57.920 everything. You could just kind of skim through a lot and kind of breeze 119 00:07:57.920 --> 00:08:01.580 through that way. You can actually find the things worth reading and reviewing 120 00:08:01.580 --> 00:08:06.100 and actually pounding down and hear your mind to remember. So that's the 121 00:08:06.100 --> 00:08:10.540 first framework. The second one is called Read the Best and skip the rest, 122 00:08:10.540 --> 00:08:13.190 and I did make this one up. I had to come up with something easier to 123 00:08:13.190 --> 00:08:17.650 remember it by. So read the best. Skip the rest. Let's start with the two 124 00:08:17.650 --> 00:08:21.770 parts of this framework with read the best. I find that you could get through 125 00:08:21.770 --> 00:08:26.630 a lot more material If you just stick to these two rules for read the best 126 00:08:26.640 --> 00:08:31.160 these two rules you read, you want to read, watch or listen to again. This 127 00:08:31.160 --> 00:08:35.440 applies to more than just books. But I'm speaking generally about books, but 128 00:08:35.440 --> 00:08:40.280 you wanna listen to a read material that is immediately applicable to 129 00:08:40.280 --> 00:08:43.230 whatever the heck you're stuck on it work. If you're a marketer and you're 130 00:08:43.230 --> 00:08:46.710 stuck on a certain thing or your act, maybe you're not even stuck. You're 131 00:08:46.710 --> 00:08:51.570 just actively working on this type of a project. Go and find the best book. You 132 00:08:51.570 --> 00:08:55.780 can't on that topic because not on Lee. That book will come alive to you, but 133 00:08:55.780 --> 00:08:59.370 then you actually will remember it a lot more because you'll have a place 134 00:08:59.370 --> 00:09:03.360 where you can practice out some of the principles and use. But some of it toe 135 00:09:03.360 --> 00:09:06.070 work during the work day. While you're listening to this in the mornings and 136 00:09:06.070 --> 00:09:09.790 the evenings were on your lunch break or something. That material is going to 137 00:09:09.790 --> 00:09:15.230 get lodged into your brain so much deeper because you're actively thinking 138 00:09:15.230 --> 00:09:18.590 about the project that you're working on as you're consuming the information. 139 00:09:18.590 --> 00:09:22.310 But then you're actively putting some of the principles of the book into the 140 00:09:22.310 --> 00:09:25.300 project that you're working on, and this is the best way to pull some of 141 00:09:25.300 --> 00:09:28.720 that into what you're immediately working on. Even if it's not the most 142 00:09:28.720 --> 00:09:31.960 fun topic, it's gonna be very relevant to you because you were actively in it. 143 00:09:31.960 --> 00:09:35.450 And usually it is interesting because you're actively in it. So it's a good 144 00:09:35.450 --> 00:09:41.360 book to listen, Thio or read. So the second part of Read the Best is that 145 00:09:41.360 --> 00:09:44.990 maybe it's maybe it's not immediately applicable. There's another type of 146 00:09:44.990 --> 00:09:48.750 book that I'm often picking up is that I'm intensely curious about it. Um, 147 00:09:48.750 --> 00:09:51.910 there's a lot of books out there that aren't immediately applicable. Like I 148 00:09:51.920 --> 00:09:56.690 listened to the history of the man who invented modern marketing. His name is 149 00:09:56.690 --> 00:10:00.460 Josiah Wedgwood God. Such an interesting story in a man who 150 00:10:00.470 --> 00:10:03.440 essentially was a potter and then invented marketing as a result of 151 00:10:03.440 --> 00:10:07.750 trying to sell more pots as he was on the very early end of the Industrial 152 00:10:07.750 --> 00:10:11.610 Revolution. That was just I was so curious about it that I reading a book 153 00:10:11.610 --> 00:10:14.590 about it now, and it's very interesting to me, but it's not immediately 154 00:10:14.590 --> 00:10:18.480 applicable. But the ones that are the most intensely curious to you will draw 155 00:10:18.480 --> 00:10:21.120 you through the book and you'll get the most out of it because you're curious 156 00:10:21.120 --> 00:10:25.000 about it. So read the best. Now skip the rest. This is really important 157 00:10:25.000 --> 00:10:30.440 because this is another place where people get stuck in reading and that's 158 00:10:30.450 --> 00:10:34.370 this. Don't feel bad. If everybody's reading a particular book, that's 159 00:10:34.370 --> 00:10:37.030 they're finding interesting and everybody's talking about it. But it's 160 00:10:37.030 --> 00:10:39.840 just not. It doesn't fit one of the two things I just told you. If you're not 161 00:10:39.840 --> 00:10:43.150 intensely curious about and it's not immediately applicable to you, just 162 00:10:43.150 --> 00:10:47.430 skip it. It's not. It's maybe put it on a wish list for later. If you're not 163 00:10:47.430 --> 00:10:50.690 intensely curious about it, it's not immediately applicable, but you think 164 00:10:50.690 --> 00:10:53.270 it might be applicable someday. Then read it when it's applicable in the 165 00:10:53.270 --> 00:10:57.570 future. I don't read things that I might need. Later, I read things that I 166 00:10:57.570 --> 00:11:01.410 need right now. And that's how I get the most out of books. And the next 167 00:11:01.410 --> 00:11:04.410 part some of you are going to cringe when I say it. But you don't have to 168 00:11:04.410 --> 00:11:12.640 finish a book. You don't have to finish a book If the book sucks. Move on. Like 169 00:11:12.650 --> 00:11:16.810 I don't know why we centered these arbitrary goals in handcuffs. We put 170 00:11:16.810 --> 00:11:21.050 these arbitrary handcuffs on ourselves that keep us from moving on. So because 171 00:11:21.050 --> 00:11:24.640 we've never finished the other book because it sucked, we don't start new 172 00:11:24.640 --> 00:11:28.350 books and therefore we're not learning new information and we get stuck. So 173 00:11:28.350 --> 00:11:31.690 just put the book down. Who cares? If you paid for it, just cut it as a loss. 174 00:11:31.690 --> 00:11:34.950 Maybe you got a few good nuggets out of it in the beginning and just move on. 175 00:11:34.960 --> 00:11:38.120 You don't have to finish a book, and that sounds like blasphemy to so many 176 00:11:38.120 --> 00:11:41.540 people because I've had conversations about this particular point, but you 177 00:11:41.540 --> 00:11:45.180 don't have to finish it. If the audiobook sucks, just move on, get the 178 00:11:45.180 --> 00:11:48.640 other one. Another reason to get scribe because, like you get five or six books 179 00:11:48.640 --> 00:11:53.240 in a month, you could move on, there's more to read, plenty more. Move on to 180 00:11:53.240 --> 00:11:57.150 the book that is more applicable or is more interesting. And then you'll cover 181 00:11:57.150 --> 00:12:00.560 more material because the reading a book is not about finishing a book, 182 00:12:00.570 --> 00:12:03.330 it's about getting more learning. So if the book isn't producing, more learning 183 00:12:03.330 --> 00:12:06.740 for you are keeping you from our learnings. Move on. All right, so that 184 00:12:06.740 --> 00:12:12.170 was the second framework. Read the best or skip the rest. The last one is just 185 00:12:12.240 --> 00:12:16.440 simply stick to stories. If you're trying to get through a lot of material, 186 00:12:16.450 --> 00:12:20.190 trying to find the material that is more narrative based on, I find you 187 00:12:20.190 --> 00:12:23.510 could get a lot more out of it. And you can retain much more of it if it's 188 00:12:23.520 --> 00:12:29.180 wrapped up in a story of some kind, and they're usually packed with lessons 189 00:12:29.180 --> 00:12:32.730 that will stick with you for longer. So here's three different ways to find 190 00:12:32.730 --> 00:12:36.600 more stories, find biographies. It's a little harder to find things that are 191 00:12:36.600 --> 00:12:41.100 applicable or specific biographies, but you sometimes you can find them, at 192 00:12:41.100 --> 00:12:44.660 least broadly, that matches what you're doing today. Find biographies of people 193 00:12:44.660 --> 00:12:48.790 who have been before you in your particular field. You know, even if 194 00:12:48.790 --> 00:12:52.380 it's a snitch, is like if you're a search engine optimizer right, you 195 00:12:52.380 --> 00:12:56.800 confined like Rand Fishkin has a fantastic biography. Read his story 196 00:12:56.810 --> 00:12:59.890 like It'll be It'll be interesting to you, and it might help you in some 197 00:12:59.890 --> 00:13:03.610 different ways. But try to find things that are the most relevant or the most 198 00:13:03.610 --> 00:13:07.090 interesting biographies air fantastic business biographies. There's lots of 199 00:13:07.090 --> 00:13:12.030 them, um, allegories as another example. There's a lot of fables and stories out 200 00:13:12.030 --> 00:13:16.010 there because Patrick Lynch, Yoni and Ken Blanchard have, like, really opened 201 00:13:16.010 --> 00:13:19.050 up the category for how popular this is. That's why there's some of the best 202 00:13:19.050 --> 00:13:21.870 selling authors in business books, so there's more and more and more 203 00:13:21.870 --> 00:13:25.390 allegories out there. Look for them some popular ones other than Patrick 204 00:13:25.390 --> 00:13:28.730 Lynch, Joan and Ken Blanchard, who authored The One Minute Manager. 205 00:13:28.740 --> 00:13:33.530 Another fantastic allegory based business book is called The Goal. It's 206 00:13:33.530 --> 00:13:37.030 a very popular book, but if you haven't like someone hasn't told you about it, 207 00:13:37.030 --> 00:13:39.950 you would. The cover is really ugly and would be misleading, but it's probably 208 00:13:39.950 --> 00:13:43.930 one of the best allegories I've ever listened to on audio, and it's 209 00:13:43.940 --> 00:13:48.630 specifically about leadership can't really. I won't go into the book, but 210 00:13:48.630 --> 00:13:52.780 it's a great book. And the last one, of course, is fiction. Fiction has, ah lot 211 00:13:52.780 --> 00:13:55.350 of different lessons in it. This one's probably the least applicable, and I 212 00:13:55.350 --> 00:13:58.830 probably the least amount of fiction. But I know fiction can still be helpful, 213 00:13:58.840 --> 00:14:01.910 especially if you're in the role of writing lots of content or producing 214 00:14:01.920 --> 00:14:05.720 lots of content in some way. I've heard a lot of people say that reading 215 00:14:05.720 --> 00:14:08.460 fiction regularly makes you a better writer, which makes you better 216 00:14:08.460 --> 00:14:11.350 communicator, which makes you better storyteller, which just makes you 217 00:14:11.350 --> 00:14:14.780 better at producing better and, um, or engaging content. So fiction has a role 218 00:14:14.790 --> 00:14:18.650 in there, too, and, of course, fictions more fun read and more interesting to 219 00:14:18.650 --> 00:14:22.510 consume. So there's my three different frameworks for getting through a lot of 220 00:14:22.510 --> 00:14:25.720 material and getting the most out of it. So you're not just kind of reviewing 221 00:14:25.730 --> 00:14:31.270 loosely. There's a systematic way of reviewing and then reading it and then 222 00:14:31.270 --> 00:14:35.200 bring it deeper with a few frameworks to get unstuck and make it a little bit 223 00:14:35.200 --> 00:14:38.070 more sticky. Is your reading through things like story? So hopefully this 224 00:14:38.070 --> 00:14:43.560 podcast was helpful to you. And I'd love to hear feedback if you like Mawr 225 00:14:44.040 --> 00:14:48.390 podcast around how to grow in your career as a marketer. It's kind of the 226 00:14:48.400 --> 00:14:52.060 the focus I've had for January as we're in this kind of month, where we're 227 00:14:52.060 --> 00:14:55.830 thinking about goals in ways we can advance our life or career. Our 228 00:14:55.830 --> 00:14:59.560 business. Um, if this kind of things are interesting to you, please, I'd 229 00:14:59.560 --> 00:15:03.530 love to hear from you at LinkedIn. Find me a Lincoln dot com slash i n slash 230 00:15:03.530 --> 00:15:06.690 digital marketing. Dan, shoot me a message or comment on one of the posts 231 00:15:06.690 --> 00:15:09.310 that some of these episodes of coming out on. I'd love to hear from you. 232 00:15:09.320 --> 00:15:15.970 Thanks for listening to be to be growth. Hey, everybody. Logan was sweet fish 233 00:15:15.970 --> 00:15:19.950 here. If you're a regular listener of B two b growth, you know that I'm one of 234 00:15:19.950 --> 00:15:24.000 the co host of the show, but you may not know that I also head up the sales 235 00:15:24.000 --> 00:15:28.510 team here. A sweet fish. So for those of you in sales or sales ops, I wanted 236 00:15:28.510 --> 00:15:32.130 to take a second to share something that's made us insanely more efficient. 237 00:15:32.130 --> 00:15:36.780 Lately, our team has been using lead I Q for the past few months and what used 238 00:15:36.780 --> 00:15:41.460 to take us four hours gathering contact data. Now it takes us on Lee one where 239 00:15:41.460 --> 00:15:46.560 75% more efficient were able to move faster with outbound prospecting. And 240 00:15:46.570 --> 00:15:51.230 organizing our campaigns is so much easier than before, I'd highly suggest 241 00:15:51.240 --> 00:15:55.800 you guys check out lead I Q. As well. You can check them out at lead. I q dot 242 00:15:55.800 --> 00:16:00.050 com That's l e a d e que dot com Mhm. 243 00:16:01.740 --> 00:16:05.410 One of the things we've learned about podcast audience growth is that word of 244 00:16:05.410 --> 00:16:09.850 mouth works. It works really, really well, actually. So if you love this 245 00:16:09.850 --> 00:16:14.000 show would be awesome if you texted a friend to tell them about it. And if 246 00:16:14.000 --> 00:16:18.430 you send me a text with a screenshot of the text you sent to your friend meta I 247 00:16:18.430 --> 00:16:21.970 know I'll send you a copy of my book content based networking. How to 248 00:16:21.980 --> 00:16:25.420 instantly connect with anyone you want to know. My cell phone number is 249 00:16:25.420 --> 00:16:30.750 4074903328 Happy texting. 250 00:16:32.040 --> 00:16:32.750 Hmm.