B2B Growth: Your Guide to B2B Marketing

B2B Growth

Forget “Product-First”. Become an Audience-First Company, with Dan Sanchez

In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of “product-first” and goes one step further and applies the thinking to audience growth.

You’ll learn about:

  1. The pros and cons of being a “product-first” company
  2. How starting a company with an audience-first mindset works better.
  3. Practical steps to become more audience focused with your company
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