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B2B Growth

#DemandGen 11: How to Pivot Your Communication Strategy (During the Pandemic) w/ Patricia Beitler

So… it’s not business as usual anymore, particularly if you’re an SMB.

You’ve probably been hit hard by the COVID-19 outbreak. The truth is that your customers are struggling, too.

On this episode, I interview Patricia Beitler, President of Velocitas, about her take on altering our communication strategy during the pandemic.

What we talked about:

  • How the right communication strategy now can create growth
  • Positioning yourself for success when the pandemic is over
  • Tailoring your communication to your customers’ needs
  • 5 things to consider in crisis communication

This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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