Transcript
WEBVTT
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mhm.
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Yeah,
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What's up, everybody? Welcome back to
be to be growth. It is a new month.
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It's April 1st, which means a brand new
deep dive every other month here on the
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B two B growth podcast will be diving
into one specific topic for the entire
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month. We'll publish an episode every
single day where we talked to thought
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leaders in this space review books on
the topic and more. The end goal is to
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have a clear understanding of that
specific topic and to learn as much
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about it as physically possible this
month. Topic of choices demand
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generation. Now, if you're a veteran of
the BDB growth podcast, you have likely
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never heard my voice before and are
wondering who the heck I am and that's
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okay. I'm going to tell you my name is
Leslie Cruise, and for the past two
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years I've been working as a producer
here at Swedish Media, I typically work
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behind the scenes on GDP growth, making
sure episodes are edited and published
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and ultimately just making Dan Logan
and James look good. But this month
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it's all me. I've produced hundreds of
episodes from shows with a broad
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spectrum of BTB topics, but I would say
that I'm fairly new to the BDB world.
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Still, I've worked in nonprofit digital
marketing, publishing, social media
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marketing, but I'm still on a journey
to learn and on my journey this year,
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my goal is to become confident in
demand generation. This month we'll be
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talking about what really defines
demand. Gen what it is, what it's not.
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How do you define success in a demand
Jin campaign, different practices and,
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ultimately, why it's so controversial
in the B two b space? Because it
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definitely is. We chose this topic for
a few different reasons. First of all,
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it's broad. There are so many different
elements that go into demand generation
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from that social media marketing to
legion to driving revenue, so many
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different pieces that can just go into
this one topic. Second, it's evolving.
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I've talked to a couple of people that
have told me that because of covid, it
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has changed campaigns completely.
Demand Jin is not what it used to be
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two years ago, so I'm going to be
talking to a lot of different people
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about how the pandemic alone has
affected demand. Gen. And the last
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reason is, honestly, I don't understand
it, and that's kind of the goal here to
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learn as much as we possibly can. I'm
determined to learn as much about the
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topic as I can. We're already
practicing demand Gen. Here at Sweet
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Fish, but the whole point of the show
is to learn how to do things better.
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That's why you're here, right? So join
me on my journey into demand generation.
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I'm already really pumped about the
guests that I have lined up spoiler.
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I'll be talking to the one and only
Chris Walker, and I'll also be talking
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with Carlos Hidalgo, author of Driving
Demand, which I've been reading for
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this past month. And I've learned a ton
from that book alone. So I'm really
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excited to talk to him as well. Also,
be doing a weekly check in to share
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what I've learned from the thought
leaders. I'm interviewing books I'm
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reading, even explaining insights and
how I'm planning to use this in my
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career going forward. If you have any
specific questions about demand gen
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that you think would be valuable to ask
or even thought leaders that you think
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would be crucial to talk to you on this
topic, you can find me on LinkedIn and
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Leslie Cruz. My name is felt a little
weird. It's Leslie. L E s L E Y C R E W
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s Drop me a DM. Let me know who I
should be talking to. Specific
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questions I should be asking. And I'm
looking so forward to talking with you
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guys tomorrow with our very first guest
to dive into this topic of demand
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generation.
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One of the things we've learned about
podcast audience growth is that word of
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mouth works. It works really, really
well, actually. So if you love this
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show, it would be awesome if you texted
a friend to tell them about it. And if
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you send me a text with a screenshot of
the text you sent to your friend Meta I
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know. I'll send you a copy of my book.
Content based networking. How to
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instantly connect with anyone you want
to know. My cell phone number is
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40749033 to 8. Happy texting.
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Yeah,