In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sarah Toms, cofounder and Executive Director of Wharton Interactive and coauthor of The Customer Centricity Playbook about focusing on customer lifetime value to know how to invest in your customers.
Hear more episodes of Ethan’s podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
