B2B Growth: Your Guide to B2B Marketing

B2B Growth

#ContentMarketing 4: Search vs. Social (How to optimize your content for both) w/ Andy Crestodina


In this episode we talk to Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc..

Content strategists have a skill.

They can look at a topic or a headline and immediately know if it has an advantage in search optimization or social media.

Let’s breakdown the difference between the two most popular channels in content marketing:

What works best where? And is it possible to optimize a single piece of content for both? How??

For more insight, check out this other blog post on the subject.


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