B2B Growth: Your Guide to B2B Marketing

B2B Growth

#ContentBasedNetworking 2: How to Do Content Collaboration at Scale w/ Matt Heinz


In this episode we hear from Matt Heinz, President of Heinz Marketing.

Here are a few of the takeaways from the conversation:

1) Know the why behind the content you’re creating.

2) Don’t just share insights, share how people can take action on it.

3) One way to scale content collaboration is to survey hundreds or thousands of people, and have them contribute to the content you’re creating.

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