B2B Growth: Your Guide to B2B Marketing

B2B Growth

#CEO 11: Shifting Gears: How to Master the Art of the Pivot w/ Bettina Hein

You’ve started the company. You’ve made the product… 

Now you find it’s not scalable. It’s time to pivot. 

But don’t worry, pivots are inevitable. It’s how you pivot that matters. 

In this episode, I speak with Bettina Hein, Founder and Board Member at Pixability and Founder and CEO of Juli Health

As CEO, Bettina learned to embrace shifting gears. And as a self-described queen of pivots, Bettina found a repeatable process for pivoting successfully. 

In this episode, we discuss

  • How Bettina found a system for pivoting successfully
  • Why CEOs must remain humble
  • How to turn negative stereotypes into an advantage

Related article on CEOPLAYBOOK:

The Magic Wand: A Founding Story

This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Related Podcasts
Leave a Reply