Transcript
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Welcome back to be to be growth. I'm Logan lyles with sweet fish media.
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I'm joined today by Dylan Hey.
He's cofounder and CEO over at hate
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digital. He's also the host of
the SASS marketing show. Dylan, welcome
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to the show, man. How
you doing today? Look and thank you
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so much for having me on.
I'm super excited to do another be to
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be growth episode more excited to meet
you as well. I felt like I've
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met Sony people across the team and
this is the first time speaking on a
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cool together. So yeah, thanks
having me on. Yeah, absolutely,
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and I saw your name on my
calendar because I just do it Google calendar
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tells me to do, and I
was like, Oh, yes, today
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is the day I get to actually
chat live with Dylan Hey. James Has
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Sung your praises long before I knew
you. You and I have gotten to
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know each other through Linkedin, you
know, Linkedin Family Hashtag, Linkedin fan
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whatever. Man. But this is
going to be really good because you recently
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started a podcast, the SASS marketing
show, and this episode I think we're
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going to use in our content based
networking series because you've very much been running
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the playbook that anyone listening to the
show has heard James, myself and the
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entire sweet fish team try to Evangelize, and that is with an interview based
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be Tob podcast. You have a
double edged sort it's content creation, but
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it's also relationship generation and you've been
working both sides of that. So give
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us a little bit of context into
your show, why you started it,
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how you kind of envision both these
sides, and then we'll get into a
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little bit of your journey and some
really great successes you've seen. In the
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early days. I've been telling people
about it and so I I thought we
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had the document it here for people
to learn from. So give us a
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little bit of back story and then
we'll get into some of the tactics and
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lessons learned. Man, sure,
yeah, of course. So the the
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reason that we started the podcast,
or I started the podcast, was purely
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based off of James's advice as well. Just to make sure I get that,
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get that in there. I know
he'll appreciate that. So James and
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I were talking about this. It
must have been maybe even a year and
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a half ago, or slightly longer, when I came to visit him in
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Orlando. We had a call day
together like Disney and stuff. That was
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fun and he was telling me back
then that, hey, I should be
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doing this podcasting and I knew about
the power of that, but I didn't
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necessarily. I don't want to say
I didn't have the time, but I
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couldn't. I was struggling to make
the time to fit it into where I
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was at that point, so early
on in our business. But to give
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a top level oversight, my first
thing is I wish I started when James
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First told me about it, just
to make that clean. I wish I
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found the time. But we run
a PPC and CRRO agency, so we
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do paid advertising for SASS and be
to be software companies and we're a small
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team of for been going for just
under two years now and we we decided
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to launch the AASS marketing show with
those two angles in mind that you talked
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about. So number one, I
know that you, guys and James and
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everyone talks about it as like a
relationship building angle which ultimately leads to sales.
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Like I was purely thinking about it
at from I love being other people,
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I love building relationships with them.
That's what I'm really good at and
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I knew that that could become a
good sales generate too for us. And
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then the second angle is the content, as you mentioned, and more specifically
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the branding. So because we're such
a niche focused agency on working with B
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Tob Sas companies and we knew the
building the best Sass and be to be
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like SASS marketing podcast and interviewing the
leading marketers at these SASS and be to
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be companies immediately through the like association
principle, helps us build our brand because
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of people are seeing me and our
team interviewing the lead marketers at companies like
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drift and call and Lee and a
refs, like we have done so far,
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and it immediately gives us a little
bit more credibility and authority as well.
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So we came at it from the
angle of number one and create,
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ultimately creating new leads for their business
and Revenue Business. Some of those will
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come pretty much immediately, which will
talk about in terms of interview someone and
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it transitions to our sales conversation.
Many of them will come maybe six months,
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twelve months, eighteen months down line, which is also great, and
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it's just building those initial relationships.
And then the second is the content.
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Pieces. Like I use the podcast
now as my pillar piece of content for
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distribution across social and everything. So
that's like a quick top level overview.
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We're about, I think, thirteen
episodes in. We've been just releasing weekly
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at the moment and already, as
a result of the PODCAST, we've signed
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like one new one new agency client, which makes the podcast like already significantly
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Roy positive and pay for itself.
And we've also closed one sponsor who is
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also like like just like having another
agency client just where a lot less walk.
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So that's really nice. And there's
multiple other people interest in sponsorships to
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and that's not even then taking into
account the future revenues bringing in the relationship
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building that's going on. Like I'm
getting to build relationships with so many about
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target by US right now and connect
them with each other as well, which
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is another really powerful thing. Oh
coast. Yeah, Gary V talks about
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the High School Party analogy. Right, when you're the kid who gets to
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host the Party when you're your parents
are out of town, instantly you're the
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cool kid. Doesn't matter if you
were the cool kid before, but just
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go ahead and host the party.
In the great thing about a pod guest
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is. It just takes starting right. I remember just a few weeks into
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being a regular cohost on bdb growth, I did not have connections in the
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BB marketing world and I was interviewing
the former CMO of Marquetto and we had
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a one to one relationship and their
company could could buy from us. He
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knows people who could buy from us. When I tagged him on, linkedin
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other other CMOS and VP's of marketing
at tech companies that come by from us
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or are seeing that. I want
to get into kind of your thinking around
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naming the show, the guest outreach, your follow up with the guests.
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But I have to ask. So
you mentioned you've only been like thirteen episodes
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in. You're a team before doing
a weekly show, which scares off a
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lot of I talked to you know
marketing teams of fifty that say we can't
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pull off a weekly show. So
that's a follow up question. But I
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gotta DIG in. Tell me about
the the lead you close. How did
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that work? What do you think
set you up well for that situation?
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Because that's a question I get a
lot. People see the value of the
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long term content play the short,
mid term and long term relationship play,
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but they're like how does it actually
happen? So I would love for you
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to kind of unpack that story as
much as you can. Yeah, yeah,
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I'll walk through that. So how
that happened? was someone that I
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have been connected with on Linkedin for
a long time but never had a conversation
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with or spoken to. He he
liked one of my posts that I posted
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from a previous podcast episode and I
saw that and I thought, Hey,
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this would be a really good time
to get to know this person. So
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I just sent him a linkedin message
and said Hey, so you like the
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podcast, post something along the lines
of it might be cool to get you
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on the show if you're interested.
It was like super simple and then we
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just had a little bit of conversation
about he asked me what, a bit
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more about the podcast. I did
some asking about like what kind of topic
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we would cover, and then within
like three days we'd agreed on the podcast
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topic and we'd scheduled in the end, and basically from that first me messaging
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him off the back of him liking
one of my post, from that message
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to contract being signed and first invoice
being paid. I only know this so
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much because James asked me about it
to write, but it was I think
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it was twenty eight days, which
is like awesome. It's really smooth.
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It's a really short time period from
yes, he'd seen my linkedin content before,
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but we never really spoken. So
that's one thing. And what we
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did was he came on the show. Of Out of all the guests we've
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had, like I've had a great
experience with all of the guests have come
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on the show and but immediately it
was also super clear that me and this
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guess really had a good chemistry and
got on really well. And then at
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the end of the episode he mentioned
that one thing they've been trying to figure
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out but don't have the resources for
or don't have the resources internally to do
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a good job with, was paid
like paid ats, and he would love
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to maybe have a chat about that
at some point. So it was completely
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led by him. I didn't say
anything or suggest anything, and then a
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couple days later we got on a
call to just explore in a bit more
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depth. Like week later we had
a proposal call and then weekley everything was
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done. So it was super smooth
and for me it was one of the
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easiest deals that we've ever closed,
because I had so much credibility and authority
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already. Actually, when we were
running through our proposal deck on our proposal
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call, I remember he's a very
clearly to me and my team. Hey,
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guys, like we don't need to
we don't need to go through all
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of this stuff, like we can
just get to the pricing section and then
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like what the next steps are.
And I've never had that on a on
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a proposal call before and I know
that that was purely because of the relationship
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and the credibility built through the podcast. So and I love that. Just
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just that feedback like it changed the
whole conversation. He brought it up with
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you. What's your typical sales cycle
link like? Is Twenty eight days?
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Twenty eight days is an amazing time
to quickly see Roy on this strategy.
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But how does that also compared to
kind of your average sales cycle length and
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things like that? Yeah, as
fast to the normal. So it does
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vary, obviously depending on so many
things, because we get a few different
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types of people that get in contact
with us. We get the people,
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the class companies that reach out that
the reason they're reaching out is because they
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have a budget. They need to
start like increasing the leaflow and they need
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it yesterday. So obviously those ones
closed faster than the people who reach out,
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because I've seen some of our content
and the just interested in exploring.
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But I would definitely say it's faster
than faster than average for sure, like
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if we took an average, I
don't have it right on the screen now,
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but I would say the average is
usually like maybe a month and a
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half to two months from like fast
conversation and to everything actually being like complete.
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Yeah, and something good, dear, and kind of that backstory doing
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is it closed faster, but it
closed faster not with someone who's like okay,
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we're ready to buy, we're getting
three bids and and we're going to
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beat you up on price. Like
it closed faster, but it also closed
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more easily as well, with less
work. And you knew that. You
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already you know the prospect that was
a guest on your show. You know
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that there's a good relationship, so
you can kind of tell that it's going
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to be a good fit. It's
not one of those Oh it closed too
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quickly and now we get this customer
on board and we realize this really isn't
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a good fit, like it was
great that we closed it quickly, but
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now we're not so happy about it, or they're not so happy. So
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I think that points to a lot
of great things about the strategy. Tell
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us a little bit more. I
see in what the name, the name
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that you chose for the show,
the SASS marketing show, is not focused
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on on digital ads or paide channels. It's not branded around your expertise and
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to me that allows you to reach
out to these marketing leaders at South companies
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who can buy from you, and
it also sets them up to talk about
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their expertise. And it's not like
you laid in a qualifying question, but
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it makes sense to naturally talk about
in that context what are you struggling with,
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like what's next for your marketing team? To wear that conversation about where
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your business could help was very natural. I didn't feel like timeshare presentation.
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And then here comes the right hook
with the with the sales pitch, right,
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right. Yeah, so that's one
thing again, that we took from
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from like James Is Strategy and his
book contempt base networking and everything that we've
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learnt from from you guys, was
that it would be very easy to call
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it, like, I don't know, the hey digital show or whatever,
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whatever we might call it. But
with the SAS marketing show, there's a
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few things. So number one,
we would never really focus when we first
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launched the podcast on lesser numbers.
Like I didn't really care about that,
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although over time that's now changing for
some reasons that we'll talk about in a
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second. But like if first all
I cared about was interviewing the people that
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we want to sell to at some
point or people we want to get to
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know us about. Way To frame
it actually, and the SASS marketing show
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is going to be interesting for those
people and it's going to be clear what
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they're coming on to talk about,
which is also really important if you're trying
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to speak to any potential guests.
And then, as time has gone on,
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like now that we are starting to
gain a bit more traction with a
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podcast, that we have sponsors interested
as well. That's one thing that's really
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helped from a sponsorship perspective. I
never can said that that as an additional
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revenue stream for for us in a
business, but because our show is so
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niche focused and the naming is so
need and everything is like so clear,
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it's a very simple like value prop
for anyone that's interested in working with us
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because they need like it is so
clear who they're going to be talking to
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him what they're getting. And then
from the listener side of things, like
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the discovery side. I don't have
any actual data to back this up just
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yet, but I'm pretty sure that
we're starting to rank for SASS marketing related
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terms. Like if I search on
my phone, SASS marketing where one of
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the first shows that we see.
I know that that's like bias a little
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bit because it's me on my phone, but for example, even over the
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last couple weeks, there was one
episode that we did, one of the
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very first episodes, and out of
nowhere it picked up like a load of
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downloads over two or three days and
I contacted them and they didn't do any
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promotion or anything like that. So
in those cases I can only imagine that
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it's a case of starting to rank
within the right kind of key words within
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the podcasts store or have you want
to put it. So for us,
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the naming thing is actually super important. I think it's crazy to name a
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podcast after yourself or after your business. Instead, name it after the people
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that you're trying to build relationships with
or interview, what is going to be
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interesting and attractive to them, and
then what is going to be interesting and
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attractive to the listener. Make it
as clear as possible and because, as
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you said, the conversation transitions very
easily then as well, because I have
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the same two questions I ask every
guest at the end of the show,
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towards the end, and one of
those is what's what's one thing that you're
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that either you or your team are
really proud of, that you've been working
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on recently, and what's one thing
that you're finding challenging right now? I
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like there's been a couple times where
they've said thing that's challenging is like improving
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their linkedin paid ads funnel right or
something like that. Or there's been they
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share things aren't ads related, but
it's related to someone I know that I
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can then introduce them to further down
the line, and it's good content for
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everyone listening, because everyone likes to
find out what other people like them or
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slightly further ahead of them are experiencing
as well. So that's the way it's
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sometimes people ask me how do we
transition it to a sales conversation, and
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the way that I look at it
is, first all, you don't need
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to transition it to a sales conversation
because if they're looking for support, they
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will bring it up like that guess
that we close to deal with. But
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if they're not looking for support right
now, instead of just trying to go
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harden to a sales conversation, focus
on the building of relationship so that when
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they are ready, they remember you
and they come to you, and one
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way to do that is through learning
a bit more about them and their challenges,
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by asking them a question like that
man. That is so smart,
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Dal and I love the way that
you've layered that into your interview framework.
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In it it's your two standard closing
questions, because it does position you well
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to figure out what are their challenges
and can I help or not? And
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the way that you help might not
necessarily be hey, let's talk about our
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service. They might say something else
like hey, they want to start a
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podcast and you say, Hey,
go check out sweetish or you know,
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we're looking for this, this piece
of our Martex Sta. can you know,
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based on other customers you've talked with
or other podcast guests, you can
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make a recommendation that you feel good
about and now you've added value. I
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love what you talked about. They're
in you know, that strategy not only
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serves you but it also serves the
guests because you can add value in a
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genuine way and it adds value to
the listeners because it's questions that they are
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asking their peers. You just happen
to be the conduit, the facilitator of
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that conversation. Let's transition from kind
of the way that you close out interviews,
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and I think that's a very tactical
advice for folks who want to use
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content based networking in an interview based
podcast, the guest follow up strategy.
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What have you done so far,
what has worked, what hasn't, and
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what do you see in the future? You mentioned some plans to me offline
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that you haven't quite enacted yet,
but what's working and what do you see
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working that you're going to try and
test here? You know the reason months
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to come. Yeah, great question. So one thing that I said to
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you before we started this I wanted
to make clear as like we don't really
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have a ton of processes built right
now for this podcast, and that I
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wanted to say that, because I
know a lot of people hold themselves back
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by thinking, okay, I need
the guest outreach process done, I need
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the booking process done, I need
the follow up and need all of those
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things. And yes, they help. They're going to make it smoother experience.
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They'll help your guess have a better
time. That help you do more
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interviews, which is also important,
but you don't need all of those things.
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I guess I'm fortunate where I've built
somewhat of a audience, nothing big,
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but some of an audience on Linkedin
and other platforms over the last few
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years, which is meant. Once
we did launch the PODCAST, I've had
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just guess coming to me non stop. So I haven't really done too much,
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I don't reach, apart from some
larger guess that I really wanted to
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get on for that like authority play
early on in the podcast. But right
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now all it is is usually people
will message me. I'll decide pretty early
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whether or not very good fit just
by asking them for me. I asked
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them some pre qualifying questions based on
our target by a persona and I'm very
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like clear about that. So I
know that for us, we it doesn't
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make sense for us to be speaking
with any SASS company unless they're at least
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a million dollars in and you're occurring
revenue, ideally significantly more than that.
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But there's like no point as talking
to them about paid as if they don't
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fit that. So I bring that
into my qualifying criteria for guests as well,
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and the way that I frame it
to the guests is that for my
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podcasts, like specifically, I want
to keep the not say people at smaller
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companies aren't valuable, but I want
to keep the guest criteria as people at
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SASS companies who have driven results from
their marketing that if I ask them what
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something that's working well, it's not
a small project that's driven one sign up
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or one lead, because that might
be something that's worked well for an early
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stage business. But I want to
make sure the people that come on the
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show are sharing advice that they've actually
delivered on and has driven revenue. So
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it's very easy for me, when
someone asked me like, Oh, why
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am I asking that, it's very
easy for me to explain why, based
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on who are audiences and who our
target criteria for like guests as well.
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So I asked them that question so
that's like one thing I do before even
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agreeing on an interview topic with someone
is I ask them that and then I
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set the tone for what I want
to be covered on the interview. So
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the way that I do this is
usually I'll just go through their linkedin or
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check on their website or their blog
and do some research in some and like
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adds tools and everything else and find
something that I can see they're doing really
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well and I'll suggest that we use
that as a topic for the interview.
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or I'll ask them what they think
makes sense to cover. Most of the
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time they come back with like two
or three different ideas what they'd like to
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talk about, and usually I'll just
deep dive into one of those a little
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bit just to make sure that there's
some substance to the topic. But that
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doesn't take too much times, one
or two messages back and forth normally,
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and then once that's done, I
share a booking link with them where they
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schedule on to my calendar and once
they do that they get an automated email
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with the calendar request and then they
do also get an automated email that I
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prepared just with some preparation notes for
people that are either new to podcast haven't
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done them before, where it's like
here's some equipment I would recommend if you
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have time. If not, try
these alternatives, and here's the way that
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we structure our interviews and this is
what you can expect afterwards. So I
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have that that goes out and then
they come on the show once the show
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is finished. Naturally, the guy
that I am, I'm like chatting with
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them quite a lot in linkedin or
anywhere else. So the process is normally
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I'll just send them an email or
a linkedin message when the episode goes live,
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which is normally a couple of weeks
down the line, but because of
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the relationship that I've built with them
throughout the interview, they're normally messaging me
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about other things on Linkedin and elsewhere
anyway. So that's like how it looks
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for us right now. What I'm
building out is just processes where we build
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out a process for guests outreach,
because I do want to up the frequency
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of the shows. So right now
to do one show a week I can
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rely on inbound, but I would
love to be in a spot where we're
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doing like three shows a week,
four shows a week, and to do
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that I need to do some outbound. So we're building out a process with
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our team of kids. Are How
we identify potential guests. This is how
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we reach out to them, and
so we're doing that, building out some
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better automations around the follow up.
Someone invited me on to his podcast a
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couple weeks ago, Logan I'm going
to share with you after this meeting,
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because it was like it was this
awesome thing where I click the link and
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then there's a video explaining some cool
staff and a few other really useful bits
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of information, and I love that. So thinking about doing something like that,
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but then that's probably a just going
to keep it simple, like the
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whole the whole point of the podcast
for us isn't to get super fancy and
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flashy with it. It was just
to be building those relationships with our buyers.
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Now that we have like closed deals
and we have spot podcasts like sponsors,
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now we can start to lift up
the production quality and everything else,
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but that's not essential for this to
work. It's just I love using it
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as a cot, as a content
piece as well. So the better quality
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of the PODCASTS, then the better
quality content I can create further down the
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line. So I know that's like
a fairly long answer, but I wanted
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to make sure I broke down the
different steps and gave some practical advice on
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all of those. I think that
is super practical, Dylan, and I
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love that it's you know, coming
from a team like yours, have four
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person team that's doing a weekly show. I talked to so many teams that
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say we're a lean team of twenty, five or fifty. There's no way
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we could pull off at an episode
every other week. We're thinking about one
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episode a month. And I just
pushed back and see that's if you're interviewing
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people in your target market. Why
wouldn't you want more conversations and to on
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the audience growth side on the long
game, one episode a month is just
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not going to not going to generate
much, not very quickly. I also
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love what you talked about there,
in that it's not disingenuous to make the
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criteria for most of your guests.
Now you're interviewing some folks who don't exactly
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fit your buyer persona for other reasons. They'd create great content. They hope
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you build some authority, that sort
of thing. But when you do position
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it similar to your closing question.
It's good for you and it's also good
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for the listeners because if I keep
this focused on marketing leaders at SASS companies
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over a million dollars in rr and
kind of in this sweet spot, then
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I'm helping my audience here from their
exact peers and I'm not wasting their time
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with something that's not going to be
applicable. And so again, you know,
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James Talks about it in the win
win win you. You Win.
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The guest wins by looking like a
rock star with with the audience that you're
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building for them, and the audience
wins by hearing from their peers. So
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I talk to a lot of people
that just say, man, it feels
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like if I'm just interviewing prospects and
that's my criteria. You know, it
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feels only self serving. But I
think this example really unpacks it. That
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it it serves you better in the
content perspective, the relationship, and it's
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still a win for the guest and
for the audience when you do it the
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way that you're talking about Dylan.
If anybody listening to this is is kind
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of on the fence, either based
on bandwidth, based on how how do
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I run this strategy effectively? What
would be your main advice to folks who
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who are kind of sitting on the
fence for any of those reasons that maybe
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we're in your head before you started
as well? Yeah, so I procrastinated
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on this for a year and a
half, as I said to you earlier
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on, right, and I now
wish that I started this a year and
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a half ago. My excuse is
back them with the same as that.
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I was like, okay, we've
just started building this business, I need
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to be dedicating all of my time
to everything else. How can I commit
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to doing the podcasts or something like
that? On reflection, that was such
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a silly, stupid idea, because
the podcast is like the most effective way
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to speak to your target buyers and
build an audience at the same time.
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To my advice would be, first
of all, the typical thing of like
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just just do it and get started. We talked about earlier on how it
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my open before we started recording,
but we were talking about how it doesn't
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matter if the first couple episodes like
aren't great quality or anything else, because
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you can constantly be upgrading and improving
and if you're having conversations with the people
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that you want to be talking with. It doesn't really matter too much what
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it's like. There are some quick
wins, like, first of all,
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I know you probably don't want me
doing this, but like people should just
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talk to you guys at sweet fish, like that's the easiest way to solve
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everything. But the second one is, if that's like not right and if
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that's not the right move for you, like it's very maybe not easy,
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but there are so many people out
there now, especially with everything that's happening
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in the world right now, with
podcasts, like podcast volumes increasing to there
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are so many people out there who
can support you, whether it's you use
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a piece of software to improve your
editing process or speed up whether it's you
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find a freelancer or contractor to help
you upload the episodes or something like that.
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You can do that for a low
budget. Of course, you have
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to be aware that if you spend
a low budget on some of these people,
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then the quality isn't always going to
be guaranteed to be incredible. But
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that is a route that you can
go down if it's really stopping you.
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Like Hey, if you need to
find someone to just quickly improve and edit
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some episodes and upload them like.
You can do that. So that would
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be my advice. would be just
to get started because if you if you
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use this strategy, the content based
networking strategy that we've talked about, there
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are so many benefits and I know
that once you either close a deal or
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once you build some really great connections, get some introductions to people or even
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just use it to create more content
on Linkedin or elsewhere, the feeling that
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you get and the like instant return
that you see from that is more than
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worth it. And then that helps
you continue with the pacing of like keep
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pushing these episodes out, because you
see the value pretty quickly. Yeah,
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absolutely, we've seen it with our
own customers. Thanks for that plug.
404
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By the way, the checks in
the mail dling. Know everybody, I
405
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promised. We did not paid dill
and for that endorsement. I just we
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there's a lot of love between you
and James and in both our teams in
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and hopefully people recognize that, but
I do appreciate that done. I think
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it's good advice. Whether you're working
with the team like ours, you're starting
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out with maybe some low budget contractors
or just pulling it together on your team.
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This same advice is true. Get
over that first Hump and you'll be
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surprised if you kind of I'm not
saying lower your bar and just like put
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trash out there, but if you
lower that bar below perfection to good enough
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and then you start to iterate,
you will start to gain momentum. I
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mean we saw this with Sang Ramvasher
in the team at Terminus, at flip
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my funnel. You know, we've
redone the branding on their show at least
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once, maybe twice, and to
him he started out with a daily show.
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He's like, I wanted to see
if this worked or not and I
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want to know quickly. If you
start out with a monthly show and just
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like making sure that every single episode, every Um is removed in it,
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you know, Oh, if it
doesn't sound like NPR, then we can't
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put it out there, you just
never going to gain enough traction and you're
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00:26:12.539 --> 00:26:18.059
gonna think that it's not delivering results
before you've given it a chance to to
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deliver those results for you. And
that's true whether you're working with a team
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like ours or not. So I
think that's really great advice, Dylan,
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and you're a testament to a small
team pulling it together, being able to
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00:26:29.049 --> 00:26:33.400
do it and seeing some phenomenal results
in twenty eight days. Being Roi Positive
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00:26:33.720 --> 00:26:37.079
and you know, I would be
a lot better golfer if I could have
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00:26:37.200 --> 00:26:41.680
a great short game and a long
game. And I see that's what you
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00:26:41.720 --> 00:26:44.119
guys are doing. You're playing the
short game in the long game, as
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I kind of describe content based networking
to a lot of folks. Dylan,
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00:26:48.109 --> 00:26:52.109
if anybody listening to this is now
a fast fan of yours and wants to
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00:26:52.150 --> 00:26:53.589
be a friend of yours, like
we are here at Sweetish, what's the
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00:26:53.670 --> 00:26:56.750
best way for them to reach out, stay connected or find your show?
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00:26:57.230 --> 00:27:00.230
Yeah, sure, so, if
the within the SASS world or that's interesting
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00:27:00.309 --> 00:27:03.859
them, that should just go check
out the podcast. So that's the SASS
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00:27:03.940 --> 00:27:07.579
marketing show. You search it anyway, you'll find it. I'll just come
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00:27:07.619 --> 00:27:10.859
on and connect with me on Linkedin. That's where I'm active like every day.
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So it's Dylan. Hey, H
e wise, my son. I'm
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00:27:12.779 --> 00:27:15.849
you type that in. I'll be
like the only guy there. I think
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00:27:15.890 --> 00:27:18.609
you should find me pretty easily.
Ill of it, Dylan, thank you
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00:27:18.650 --> 00:27:21.730
so much for joining me on the
show man. I'm so glad we finally
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00:27:21.769 --> 00:27:23.569
got to chat and we got to
celebrate some early wins on your podcast like
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00:27:23.849 --> 00:27:26.210
this is just the highlight of my
day, man, so I really appreciate
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00:27:26.250 --> 00:27:33.920
it. Thank you so much.
Are you on Linkedin? That's a stupid
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00:27:33.960 --> 00:27:36.960
question. Of course you're on Linkedin
here. It's so we fish. We've
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00:27:37.000 --> 00:27:41.519
gone all in on the platform.
Multiple people from our team are creating content
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00:27:41.640 --> 00:27:45.309
there. Sometimes it's a funny gift
for me, other times it's a micro
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00:27:45.390 --> 00:27:48.470
video or a slide deck, and
sometimes it's just a regular old status update
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00:27:48.549 --> 00:27:53.750
that shares their unique point of view
on BB marketing leadership or their job function.
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00:27:55.230 --> 00:27:59.460
We're posting this content through their personal
profile, not our company page,
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00:27:59.660 --> 00:28:03.700
and it would warm my heart and
soul if you connected with each of our
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00:28:03.740 --> 00:28:07.859
evangelists. will be adding more down
the road, but for now you should
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00:28:07.859 --> 00:28:11.299
connect with bill read, our CEO, Kelsey Montgomery, our creative director,
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00:28:11.339 --> 00:28:15.730
Dan Sanchez, our director of audience
growth, Logan Lyles, are Director of
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00:28:15.809 --> 00:28:19.410
partnerships, and me, James Carberry. We are having a whole lot of
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00:28:19.490 --> 00:28:22.930
fun on Linkedin pretty much every single
day and we'd love for you to be
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a part of it.