B2B Growth: Your Guide to B2B Marketing

B2B Growth

#CategoryCreation 9: The Story of Hubspot and Inbound Marketing w/Kipp Bodnar

In this episode of the #categorycreation series, John Rougeux interviews Kipp Bodnar, CMO of Hubspot.

Kipp shares the story of how Hubspot took the idea of “inbound marketing” and helped turn it into the marketing discipline that the company is now so strongly associated with.

Kipp also mentioned the brand Bevel as a recent example of category creation.

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