In this episode in the #categorycreation series, John interviews Stu Heinecke, who’s known as a Wall Street Journal cartoonist, a Hall of Fame-nominated marketer, and the best-selling author of “How To Get A Meeting with Anyone”.
1) What Contact Marketing is
2) How Stu gave Contact Marketing its name
3) Why naming a category has helped Stu evangelize this practice and be seen as its leader
4) Advice for anyone seeking to name a category themselves