B2B Growth: Your Guide to B2B Marketing

B2B Growth

#BestOf2019: How to Start Your Very First ABM Program w/ Lauren Vaccarello

In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.

No. 4 in our countdown of the Top 20 episodes of 2019.

Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:

1) Provide Account Intelligence

2) Drive Awareness & Engagement

3) Help Sales Land & Expand

Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:


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