In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.
No. 4 in our countdown of the Top 20 episodes of 2019.
Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:
1) Provide Account Intelligence
2) Drive Awareness & Engagement
3) Help Sales Land & Expand
Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:
https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r
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