B2B Growth: Your Guide to B2B Marketing

B2B Growth

#BestOf2019: How to Keep Sales from Ignoring Your ABM Target List w/ Lauren Vaccarello

In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.

No. 3 in our countdown of the Top 20 episodes of 2019.

Lauren shares lessons in account selection from Box’s pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts.

Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:

https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r


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