Thanks to Andy Crestodina for prompting this discussion.
Examples to look at where people & brands do take a stand:
1) Sweet Fish: we adamantly disagree with “Quality over Quantity” in content marketing
2) John Barrows: you have to be agile in your approach to sales & not simply subscribe to one single methodology from now until the end of time.
Check out John’s new children’s book here: I Want to Be in Sales When I Grow Up!
3) Sangram Vajre at Terminus: marketing is a function of sales
Check out Sangram’s new book here: ABM is B2B
Check out The B2B Sales Show where his new series will be launching soon.
We also discuss the dangers of not taking a stand (vanilla content) and taking a stand just to take it (just causing controversy for no reason).