#BehindTheCurtain 19: How We Executed a Customer Mastermind in Less Than a Week

WEBVTT 1 00:00:00.080 --> 00:00:02.640 Hey, this is James, the founder of sweet fish media. If you've 2 00:00:02.640 --> 00:00:04.759 listened to me to be growth for a while, you probably have an idea 3 00:00:04.759 --> 00:00:08.750 of what we're passionate about. Loving people really well, a constant pursuit of 4 00:00:08.869 --> 00:00:13.669 learning and inspiring people to own their careers. With all the craziness happening with 5 00:00:13.750 --> 00:00:17.550 this virus, we are incredibly fortunate to be in the business of podcasting. 6 00:00:18.109 --> 00:00:22.219 So many BB brands are looking for alternatives to their inperson events that are being 7 00:00:22.339 --> 00:00:26.780 canceled, and our business is growing as a result. Please don't miss hear 8 00:00:26.859 --> 00:00:30.379 me on this, because I'm not saying this to Brag. It is heartbreaking 9 00:00:30.539 --> 00:00:34.579 the economic impact this is having on so many businesses. But being in the 10 00:00:34.619 --> 00:00:39.130 business of podcasting, the demand for what we do has increased and because of 11 00:00:39.250 --> 00:00:43.130 that we're looking to hire really talented people to help us serve that demand. 12 00:00:43.570 --> 00:00:46.409 So if you like what we're all about it sweet fish and you're looking for 13 00:00:46.490 --> 00:00:49.689 a great career opportunity, hit us up. There's a link in the show 14 00:00:49.729 --> 00:00:52.679 notes where you can apply today. I'm really looking forward to meeting you. 15 00:00:54.840 --> 00:00:58.000 Welcome back to be to be growth. I'm looking lyles with sweet fish media. 16 00:00:58.119 --> 00:01:02.119 Today is another episode in our behind the curtain series. As usual in 17 00:01:02.200 --> 00:01:04.109 this series, I'm joined by my good Buddy James Carberry. James, how 18 00:01:04.109 --> 00:01:10.069 you doing today? Man? I am doing well and I'm humped because we 19 00:01:10.150 --> 00:01:12.430 are going to be talking about something that we just did actually, as we're 20 00:01:12.430 --> 00:01:15.390 recording this. We just did this a few days ago. We did our 21 00:01:15.430 --> 00:01:21.780 very first customer mastermind, which is our version of a virtual customer event, 22 00:01:22.260 --> 00:01:25.219 and we're going to be talking to this episode about why we decided to do 23 00:01:25.340 --> 00:01:29.099 it how we did it. We pulled off relatively quickly. I mean within 24 00:01:29.260 --> 00:01:33.129 I think a week of having the idea. Pretty Darn close. Yeah, 25 00:01:33.170 --> 00:01:37.129 we had that, we have the email sent and and how all the kind 26 00:01:37.170 --> 00:01:40.689 of the tech set up to be able to do it and it turned out 27 00:01:40.689 --> 00:01:42.930 really well. I was really excited about how it all came out. So 28 00:01:42.969 --> 00:01:45.890 so we're going to be talking about that in this episode and hopefully it's a 29 00:01:45.930 --> 00:01:48.640 lot of value for you guys. Yeah, absolutely, and I think you 30 00:01:48.719 --> 00:01:51.920 know, just in general we talked about I mean one of our core values 31 00:01:52.079 --> 00:01:55.400 is love people well and and a lot of that is our team and our 32 00:01:55.439 --> 00:02:00.319 customers, and so we're big believers and building stronger relationships with your team, 33 00:02:00.560 --> 00:02:02.269 with your customers. We just did the episode about, you know, turning 34 00:02:02.390 --> 00:02:07.030 prospects in into friends, right and I think part of why we wanted to 35 00:02:07.150 --> 00:02:12.830 do that was just leaning into to that core value, but also kind of 36 00:02:12.870 --> 00:02:15.900 speak to what led us up to why we wanted to do this right now. 37 00:02:15.939 --> 00:02:19.500 Obviously, the decision for a virtual event was was made for us, 38 00:02:19.539 --> 00:02:23.180 but let's talk about that and we'll dive into the how, how we pulled 39 00:02:23.180 --> 00:02:25.460 it off very quickly and how we're planning on using it. Well, we'll 40 00:02:25.500 --> 00:02:29.819 get into some of that that others can replicate. Yeah, so we did 41 00:02:29.900 --> 00:02:32.969 one of these in person last year in Orlando. So we had I think 42 00:02:34.409 --> 00:02:39.409 three or four clients fly into Orlando and we just did a really a two 43 00:02:39.409 --> 00:02:46.599 day deep dive on bb podcasting best practices, how to host interviews, how 44 00:02:46.639 --> 00:02:49.639 to prep for interviews, you know, all the content hip planned. We 45 00:02:49.719 --> 00:02:53.080 had some of some of the folks that were local here in Orlando that were 46 00:02:53.719 --> 00:02:58.629 our customers or friends of ours came into so we had seven, eight, 47 00:02:58.750 --> 00:03:01.990 nine folks that were kind of in the living room talking through this. We 48 00:03:02.069 --> 00:03:08.509 werented a house and in Orlando and and really really cool environment and coming out 49 00:03:08.509 --> 00:03:12.430 of that I just thought, man, that was incredible, but it was 50 00:03:12.469 --> 00:03:16.699 also a Gargangean task to undertake. I mean it's two or three days figuring 51 00:03:16.740 --> 00:03:22.939 out food and Housing and air fare and just the timing of all of it. 52 00:03:23.340 --> 00:03:25.340 So when all of this started happening and we were kind of leaning toward 53 00:03:25.460 --> 00:03:30.009 doing it in person, and then are another one in person. But you 54 00:03:30.090 --> 00:03:32.250 know, I wasn't super excited about doing that because of all the work that 55 00:03:32.330 --> 00:03:37.650 went in, but was also bummed because I knew how much fun the last 56 00:03:37.650 --> 00:03:40.129 one was. So when all this stuff, when all this craziness started happening, 57 00:03:40.409 --> 00:03:44.080 we're just like me. And what if we did it virtually and and 58 00:03:44.280 --> 00:03:46.280 what if we stayed consistent with it and did it once a month? So 59 00:03:46.400 --> 00:03:51.599 we just we just did this first one and within yeah, like, like 60 00:03:51.719 --> 00:03:53.120 I said earlier, I think within like a week, put up a google 61 00:03:53.159 --> 00:03:58.990 form, took all the customer information out of our our email marketing tool. 62 00:03:59.469 --> 00:04:02.030 We used drip right now or about to switch over to infusion soft and and 63 00:04:02.669 --> 00:04:06.990 we sent out an email to all of our customers and basically said Hey, 64 00:04:08.030 --> 00:04:10.659 we're doing this, we're doing this event. You know, fill up this 65 00:04:10.659 --> 00:04:14.219 quick little form if you want to be a part of it, and it 66 00:04:14.460 --> 00:04:16.699 really cool the insights that we got from that form. We just had to 67 00:04:16.980 --> 00:04:19.939 give us our name and their email and then we let him know what the 68 00:04:19.980 --> 00:04:23.379 topic was going to be. But we said, hey, if there's a 69 00:04:23.420 --> 00:04:26.769 topic that you want to cover in the future, let us know here. 70 00:04:26.850 --> 00:04:30.610 So that's going to give us insight on what are our customers actually wanting to 71 00:04:30.889 --> 00:04:33.089 learn more about, and maybe we know a thing or two about it, 72 00:04:33.129 --> 00:04:36.930 maybe we don't, but I just thought, man, from a especially with 73 00:04:38.009 --> 00:04:41.759 all this stuff going on, but even even with coronavirus not happening, you 74 00:04:41.879 --> 00:04:45.000 always hear people saying, you know, it's the company that's closest to their 75 00:04:45.079 --> 00:04:48.959 customers that wins, and I had just felt, as the founder, that 76 00:04:49.120 --> 00:04:55.149 I was getting increasingly more disconnected from our customers. You know, you run 77 00:04:55.350 --> 00:05:00.790 sales, Isabelle and bill are running customer experience and operations. Are Producers. 78 00:05:00.870 --> 00:05:05.670 are kind of the face of our business to our customers, you know, 79 00:05:05.790 --> 00:05:09.300 and because I'm not doing a lot of be to be growth in interviews, 80 00:05:09.339 --> 00:05:13.860 I just started starting getting farther and farther away from our customers and and I 81 00:05:13.939 --> 00:05:17.139 thought that this would be a really cool way for me to inject myself back 82 00:05:17.300 --> 00:05:23.290 into relationship with our customers, add value by the things that we're learning across 83 00:05:23.290 --> 00:05:27.769 the seventy or eighty shows that were producing, and also it would be a 84 00:05:27.810 --> 00:05:30.649 way for us to create evergreen content that can be used for new customers. 85 00:05:30.730 --> 00:05:35.120 So for the customers that we get six months from now, this video that 86 00:05:35.199 --> 00:05:41.920 we just recorded on how to plan episode topics that your audience is actually want 87 00:05:41.920 --> 00:05:45.319 to hear. Well, that was super helpful this week when we recorded it 88 00:05:45.360 --> 00:05:47.319 for our customers, but it's also going to be helpful six months from now 89 00:05:47.600 --> 00:05:50.589 whenever a new customer comes on board and we show them the Bank of, 90 00:05:51.110 --> 00:05:56.310 you know, the six customer master minds that we've done up until you know, 91 00:05:56.389 --> 00:05:59.550 up until that point. That's going to be valuable content for somebody that's 92 00:05:59.629 --> 00:06:03.699 just getting into podcasting and getting started. So so lots of different reasons why 93 00:06:03.779 --> 00:06:08.699 we did it and I'm really glad that we did. Yeah, absolutely to 94 00:06:08.779 --> 00:06:10.939 kind of, you know, speak to the how and, you know, 95 00:06:11.139 --> 00:06:15.579 compare that to the in person mastermind group. I mean the benefit last year, 96 00:06:15.699 --> 00:06:18.689 besides getting together and being able to play many golf and build relationships with 97 00:06:18.769 --> 00:06:23.370 customers the donuts. We're definitely high up there. But since we did it 98 00:06:23.449 --> 00:06:27.250 virtually this time, I couldn't burn the Bacon like I did last mart so 99 00:06:27.490 --> 00:06:30.529 there's pros and cons, is is what we're saying. But just like to 100 00:06:30.610 --> 00:06:32.399 give folks a little bit of Peek behind the curtain. Like you and I, 101 00:06:32.480 --> 00:06:35.120 James, talk a lot about how, you know, setting up a 102 00:06:35.160 --> 00:06:40.399 lot of technical stuff and making sure that the operations in the different tools kind 103 00:06:40.399 --> 00:06:43.319 of connect together. It's not something that brings you a ton of joy, 104 00:06:43.680 --> 00:06:46.120 I put it lightly right to put it on the understanding of this country. 105 00:06:46.350 --> 00:06:48.670 It makes you want to pull what the little hair I have left, the 106 00:06:48.949 --> 00:06:51.670 the extrovert, the people person who, just like I, just want to 107 00:06:51.670 --> 00:06:56.230 have conversations with people and move it forward. And also, if you've been 108 00:06:56.269 --> 00:07:00.029 following along with us for a while, obviously podcasting is our primary medium. 109 00:07:00.069 --> 00:07:03.300 We have never done a lot of weapon our so we've never done a weapon 110 00:07:03.339 --> 00:07:06.139 are. We've done, you know, two big virtual events that were a 111 00:07:06.420 --> 00:07:11.339 huge undertaking, and so part of this was like in our mind, as 112 00:07:11.339 --> 00:07:13.740 you and I were talking about, like how we going to pull this off, 113 00:07:13.779 --> 00:07:15.410 as it going to take a lot, like all these reasons why are 114 00:07:15.449 --> 00:07:18.490 good, but maybe there's some reasons why not. And, as you said, 115 00:07:18.490 --> 00:07:24.410 I think encouragement for folks that are maybe a smaller team or maybe you 116 00:07:24.490 --> 00:07:29.329 know someone else needs to pull this together quickly that doesn't have the full resources 117 00:07:29.529 --> 00:07:32.879 of their of their team that does run their webinars or typical virtual events. 118 00:07:33.560 --> 00:07:39.120 Google form, some Zappier integrations and a zoom account is literally all that we 119 00:07:39.240 --> 00:07:43.560 did. And then pulling contacts from from our database, whatever crm or marketing 120 00:07:43.600 --> 00:07:46.470 automation tool you use. It can be easier than then you think to pull 121 00:07:46.509 --> 00:07:50.189 off these sort of small virtual events, just like we see some folks doing 122 00:07:50.269 --> 00:07:53.829 with, you know, happy hours where you dressed from the wayte up right 123 00:07:53.870 --> 00:07:56.709 now and all that good. One one thing, Logan on, one thing 124 00:07:56.790 --> 00:08:00.060 that I learned through this process. So we use zoom to do the call. 125 00:08:00.339 --> 00:08:01.459 So I just got to you know, I don't even have a zoom 126 00:08:01.500 --> 00:08:05.420 count because I usually use Google hangouts, but I got a fifteen dollars whom 127 00:08:05.420 --> 00:08:11.339 account and I sent the email using drip. And then there is a Zappier 128 00:08:11.420 --> 00:08:16.569 integration, and so you can set up Zapp your integration. It's between a 129 00:08:18.129 --> 00:08:22.689 calendar appointment. So we just created a calendar appointment for when the customer mastermind 130 00:08:22.769 --> 00:08:28.160 was going to be and then you can automatically, you can you can trigger 131 00:08:28.279 --> 00:08:35.240 a google form submission, so whenever someone enters the their information on a google 132 00:08:35.279 --> 00:08:41.590 form, that you can have a Zappier integration that connects that form submission to 133 00:08:41.870 --> 00:08:46.990 being invited to the calendar invitation, and that's that's something that I learned from 134 00:08:46.990 --> 00:08:52.029 Zach o'bron over it scribe, because they recently did this for one of their 135 00:08:52.070 --> 00:08:56.860 customers, where a customer there's they're the ones that helped be get that book 136 00:08:56.940 --> 00:09:00.179 content based networking written, and so I saw that they did it. So 137 00:09:00.220 --> 00:09:01.700 I resound and I was like, Hey, how did you do that? 138 00:09:01.179 --> 00:09:05.740 And so that Zapp of your integration was super helpful and for a lot of 139 00:09:05.779 --> 00:09:07.659 people listening to this one be like, Duh, life, of course that's 140 00:09:07.779 --> 00:09:11.330 that's how you do that, but I had no clue and in it was 141 00:09:11.370 --> 00:09:15.250 super helpful. They just filled out the google form and then automatically got an 142 00:09:15.289 --> 00:09:18.049 invite to the calendar, to the calendar event, and then we just notified 143 00:09:18.090 --> 00:09:22.769 everyone leading up to the event. So like an hour before the event started, 144 00:09:22.169 --> 00:09:26.559 we just send an email to everybody that had rsvpd to the event and 145 00:09:26.840 --> 00:09:28.919 said Hey, here's the zoom link. If you don't, you know, 146 00:09:28.200 --> 00:09:31.919 if you don't see it in a counter invite, excited to see in an 147 00:09:31.960 --> 00:09:35.240 hour, and we ended up having a really good turnout. Yeah, the 148 00:09:35.360 --> 00:09:37.360 other thing that I think you did really well, because you're not going to 149 00:09:37.440 --> 00:09:41.230 give yourself a pat on the back here, but one thing that I know 150 00:09:41.309 --> 00:09:45.710 about you as you were just a an amazing copywriter, especially with subject lines. 151 00:09:45.750 --> 00:09:48.429 We talked before about how you incorporated that subject line of I wanted to 152 00:09:48.509 --> 00:09:54.340 punch a raccoon or hunching a coon right around the book launch. In this 153 00:09:54.500 --> 00:09:58.100 one the subject line is so everyone knows was I screwed up and you know 154 00:09:58.179 --> 00:10:01.940 it. Telling the story about like how great it was to do a customer 155 00:10:01.940 --> 00:10:07.529 mastermind in person last year and we haven't done one since. But literally, 156 00:10:07.769 --> 00:10:11.610 you know, we had people on the team who saw that that email go 157 00:10:11.690 --> 00:10:13.889 out, and I think it was Kelsey, our creative director, was like 158 00:10:15.250 --> 00:10:16.330 opened it right away, like Oh, wait, what is? What is 159 00:10:16.409 --> 00:10:20.690 James Apologizing for getting? Ready to tell you like no, no big deal 160 00:10:20.730 --> 00:10:24.600 or whatever. Like think through those sorts of things, because everybody's moving virtual 161 00:10:24.639 --> 00:10:28.000 events and doing them in some former fashion, whether it's a big event like 162 00:10:28.200 --> 00:10:31.399 adobe summit going virtual or something like that, where these sort of small, 163 00:10:31.600 --> 00:10:37.029 intimate groups still you gotta think about how do you communicate that? Even with 164 00:10:37.470 --> 00:10:39.190 your current customer base where you're going to have a high open rate, high 165 00:10:39.230 --> 00:10:43.029 reply rate, that sort of stuff, you still want to think about that 166 00:10:43.230 --> 00:10:46.389 copy so that you still increase that. Maybe it's a thirty percent open or 167 00:10:46.549 --> 00:10:50.340 reply rate and moving that to forty five or whatever the case is. So 168 00:10:50.980 --> 00:10:52.980 just an example. They're for folks to think about that. You brought that 169 00:10:54.059 --> 00:10:58.779 up because I thought being thoughtful with your copy is so important. I mean, 170 00:10:58.820 --> 00:11:03.019 I included a picture of me, you and Ryan at the event with 171 00:11:03.220 --> 00:11:07.090 those massive donuts that we got at the event and you know, just did 172 00:11:07.169 --> 00:11:09.210 some you know circling of you know, because you looked like you were just 173 00:11:09.370 --> 00:11:15.929 waking up. Ryan looked way too excited and then like and obviously circle donuts 174 00:11:16.289 --> 00:11:20.279 was like this was pure glory or something like that. So just being like 175 00:11:20.639 --> 00:11:24.639 not feeling like you have to be so stuffy in your communication. You know, 176 00:11:24.919 --> 00:11:28.399 I don't know how much of a role that played in folks wanting to 177 00:11:28.519 --> 00:11:31.360 be on on this mastermind call that we did, but I certainly got to 178 00:11:31.399 --> 00:11:35.190 believe it played some part. Yeah, absolutely, Man. And then, 179 00:11:35.309 --> 00:11:37.830 you know, you talked a little bit about how we structured it. We 180 00:11:37.990 --> 00:11:41.590 prepared some content. We just lined out, you know, quickly, what 181 00:11:41.710 --> 00:11:43.230 I was going to cover, what you are going to cover and all that 182 00:11:43.309 --> 00:11:46.950 sort of stuff. And then I think it's worth spending a little bit of 183 00:11:46.070 --> 00:11:50.700 time talking about how you can make sure that you repurpose this. We recorded 184 00:11:50.740 --> 00:11:52.940 it, obviously, so that anyone who signed up could go back to it. 185 00:11:52.980 --> 00:11:58.340 Also, we kind of got very technical on Seo Research and planning, 186 00:11:58.419 --> 00:12:01.809 and so we knew that we threw a lot of stuff at people in an 187 00:12:01.929 --> 00:12:03.889 hour, so we wanted to make sure they could go back to it. 188 00:12:03.970 --> 00:12:05.769 So we sent them the recording right right afterwards, which, you know, 189 00:12:05.809 --> 00:12:09.850 a lot of people have baked into their webinar process. But if you're doing 190 00:12:09.970 --> 00:12:11.490 these sort of things on the fly or on the side of kind of your 191 00:12:11.529 --> 00:12:16.080 normalm with webinars or virtual events, it just might not be something that's that's 192 00:12:16.120 --> 00:12:20.120 top of mine for you. The other thing that I'm excited about is, 193 00:12:20.480 --> 00:12:24.320 like you said, that as we start to build this library, we now 194 00:12:24.440 --> 00:12:26.840 have ever grain content that during the sales process I can say, Hey, 195 00:12:28.200 --> 00:12:31.509 we host a monthly mastermind class for our customers. Now, maybe you're going 196 00:12:31.549 --> 00:12:35.070 to become a customer next month, but we've done eight of these. Once 197 00:12:35.149 --> 00:12:39.070 you become a customer, you have access to not only your producer and our 198 00:12:39.149 --> 00:12:43.070 team, which obviously I'm going to I'm going to talk up, but you 199 00:12:43.269 --> 00:12:46.940 benefit from being a part of this community and the collective knowledge, and I 200 00:12:46.100 --> 00:12:52.259 think that demonstrates your expertise, it demonstrates your willingness to to add value in 201 00:12:52.259 --> 00:12:56.460 a lot of ways and it it up levels the value of your offering, 202 00:12:56.500 --> 00:13:00.330 because it's not just the service that you're providing, it's the knowledge, it's 203 00:13:00.370 --> 00:13:03.529 the ecosystem that they get to join you and speak to them. Yeah, 204 00:13:03.570 --> 00:13:07.409 and and and it's the community, right. I mean like so for us, 205 00:13:07.490 --> 00:13:11.009 for example, so we're working with all the these there are a lot 206 00:13:11.049 --> 00:13:16.320 of mid market be tob tech companies, a lot of SASS companies that are 207 00:13:16.360 --> 00:13:20.159 all doing podcasting and we're learning from each other. So it's not just the 208 00:13:20.320 --> 00:13:24.440 content that you and I are sharing. For example, on this on this 209 00:13:24.919 --> 00:13:30.149 call, we've got somebody that we produce salesacer's podcast. We produce outreaches PODCAST, 210 00:13:30.149 --> 00:13:33.870 sales engagement podcast and then we also produce the salesaccer podcast. And the 211 00:13:35.350 --> 00:13:39.710 Guy From salesacker that you Colin, he runs marketing over there, salesacer. 212 00:13:39.789 --> 00:13:43.100 He was on the call and the Dude we love calling right, if you're 213 00:13:43.139 --> 00:13:46.419 listening to this college, yeah, well, go ahead. But he was 214 00:13:46.820 --> 00:13:48.460 able to jump in. As you know, sales hacker being, you know, 215 00:13:48.539 --> 00:13:54.299 a very well known entity, media property in the BB sales space, 216 00:13:54.659 --> 00:13:58.049 and he was able to share some insights on what they're doing and how they 217 00:13:58.169 --> 00:14:01.169 got to where. You know where they are, what their process is. 218 00:14:01.370 --> 00:14:05.409 So and just think in addition to the collective knowledge, it's the community right 219 00:14:05.450 --> 00:14:09.129 and being able to now, you know, if one of our customers didn't 220 00:14:09.129 --> 00:14:13.000 know who Colin was, but he's on that call with with Colin, we 221 00:14:13.120 --> 00:14:16.279 had everybody connect with each other on Linkedin, kind of as we were waiting 222 00:14:16.320 --> 00:14:18.200 for everybody to show up to the zoom call. Just hey, pop your 223 00:14:18.360 --> 00:14:24.389 linkedin url into the end of the chat and then from there, you know, 224 00:14:24.470 --> 00:14:28.590 we everybody got connected. So now the relations were forging, these relationships. 225 00:14:28.590 --> 00:14:31.110 So even if, even if you don't learn something from somebody on that 226 00:14:31.350 --> 00:14:35.269 call, you can reach back out to them or you can see content that 227 00:14:35.350 --> 00:14:37.230 they write you know, down the road. So so, anyway, the 228 00:14:37.389 --> 00:14:41.379 community element was was super exciting as well. It comes back to content based 229 00:14:41.419 --> 00:14:45.500 networking. Baby. I mean you taught we talked so much about, like 230 00:14:45.980 --> 00:14:50.620 offer a content collaboration with people that you want to know. Don't forget about 231 00:14:50.740 --> 00:14:54.809 content collaboration to deepen the relationships, to be that connector. There was an 232 00:14:54.889 --> 00:14:58.970 interview you did so far back in the BB growth feet about being a super 233 00:15:00.049 --> 00:15:03.850 connector and one of the things that always stood out to me about that episode 234 00:15:03.889 --> 00:15:07.360 with the author that you were interviewing was that when you connect people, there's 235 00:15:07.480 --> 00:15:11.440 value in the relationship, even if you're not delivering the value right and so, 236 00:15:13.039 --> 00:15:16.159 you know, there was an example of another customer who was on that 237 00:15:16.240 --> 00:15:20.879 call who's actually moving on to a new organization and he was really intrigued about 238 00:15:20.120 --> 00:15:24.870 how we manage the writing process for the Seo Focus blog post, that a 239 00:15:24.990 --> 00:15:28.629 company, the podcast episodes, and so he wanted to follow up with a 240 00:15:28.750 --> 00:15:33.070 member of our team. I started a group text real quick and just said 241 00:15:33.070 --> 00:15:35.460 Hey, you know, he'd like to ask a few follow up questions can 242 00:15:35.500 --> 00:15:39.899 you guys take it from here and made that made that connection to another member 243 00:15:39.940 --> 00:15:43.019 of our team. That could also happen between, you know, to customers 244 00:15:43.059 --> 00:15:46.220 them connecting on Linkedin. I definitely thank you for doing this sort of thing. 245 00:15:46.580 --> 00:15:50.529 You should do, like James just said, have everybody dropped their linkedin 246 00:15:50.649 --> 00:15:54.929 profile into the chat and encourage people to connect. Great Way to make it 247 00:15:54.129 --> 00:15:58.129 easy for that sense of community, because you kind of assumed that it might 248 00:15:58.169 --> 00:16:00.450 happen. But if you can do some things to remove the barriers and ease 249 00:16:00.529 --> 00:16:04.320 the friction, then you're going to be that that super connector man. Other 250 00:16:06.200 --> 00:16:08.080 one of the things I saw salesaccer do on a Webinar that I was a 251 00:16:08.200 --> 00:16:11.840 guest on a few weeks ago, few weeks prior, is they have everybody 252 00:16:11.919 --> 00:16:15.799 put the city that they're in, and so it was cool because we were, 253 00:16:15.039 --> 00:16:18.000 you know, we you could see like, oh, there's three other 254 00:16:18.039 --> 00:16:21.509 people from Austin, and it's it's just a way to get people engaged in 255 00:16:21.590 --> 00:16:25.509 the chat and also, you know, helping make some offline connections as well. 256 00:16:25.950 --> 00:16:27.909 And so obviously I knew nobody was going to be trying to meet up 257 00:16:27.990 --> 00:16:32.509 anytime soon. So instead of doing city names, we decided to go at 258 00:16:32.549 --> 00:16:34.779 linked in URL's like that's going to be super helpful. One of the guys 259 00:16:34.820 --> 00:16:38.700 from, you know, from our team that's leading this effort for us, 260 00:16:38.899 --> 00:16:44.299 was able to connect with one of our customers who reached out to him on 261 00:16:44.379 --> 00:16:47.809 linkedin shortly after the calls. So this is really cool. There's lots of 262 00:16:47.889 --> 00:16:52.610 upside to organizing these customer events and if anyone listening to this as any questions 263 00:16:52.649 --> 00:16:56.450 about how we did it. More at want more explanation on why we did 264 00:16:56.450 --> 00:17:00.409 it, the structure format, anything like that, reach out to logan or 265 00:17:00.440 --> 00:17:06.079 eye on Linkedin. We'd be happy to walk through and a more in more 266 00:17:06.160 --> 00:17:10.240 detail how we pulled this thing off. Yep, absolutely feel free to email 267 00:17:10.279 --> 00:17:14.599 or connect with us on Linkedin. I'm Logan at sweetphish MEDIACOM. James is 268 00:17:14.640 --> 00:17:18.910 James At sweetphish Mediacom, happy to answer any questions or speak to anything else. 269 00:17:18.230 --> 00:17:22.829 Tactically that we were able to pull off. James was the technical mastermind, 270 00:17:22.869 --> 00:17:25.829 even though he hates the the technical side of things, but we just 271 00:17:26.109 --> 00:17:27.670 we had a lot of fun too, and we just want to encourage people 272 00:17:27.710 --> 00:17:33.099 get your customers together. Virtually. There's so many benefits that come with it 273 00:17:33.259 --> 00:17:36.900 and hopefully you can take some of these little things that we were able to 274 00:17:36.940 --> 00:17:40.859 implement fairly quickly and use them in your your own scenario. So, as 275 00:17:40.940 --> 00:17:48.049 always, thank you so much for listening. I hate it when podcasts incessantly 276 00:17:48.130 --> 00:17:51.369 ask their listeners for reviews, but I get why they do it, because 277 00:17:51.410 --> 00:17:55.650 reviews are enormously helpful when you're trying to grow a podcast audience. So here's 278 00:17:55.650 --> 00:17:57.289 what we decided to do. If you leave a review for me to be 279 00:17:57.369 --> 00:18:02.759 growth and apple podcasts and email me a screenshot of the review to James At 280 00:18:02.799 --> 00:18:06.920 sweetfish Mediacom, I'll send you a signed copy of my new book, content 281 00:18:07.000 --> 00:18:10.640 based networking, how to instantly connect with anyone you want to know. We 282 00:18:10.759 --> 00:18:12.470 get a review, you get a free book. We both win.