B2B Growth: Your Guide to B2B Marketing

In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat.

They share:

  • Why we don’t call them our mission & vision statements
  • What we call them instead
  • How to look for red flags as a leader in this process with your team
  • How we bake this language into our day-to-day interactions with our team

For episodes like these, check out all the episodes in the Behind The Curtain series here:


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