B2B Growth: Your Guide to B2B Marketing

B2B Growth

#B2BWebsites 6: How to Prevent Consumers From Wasting Time on your B2B Website w/ Eric Sharp

In the sixth episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms.

What. A. Waste.

Here’s the problem. Consumers WILL find a way into your site. It’s going to happen no matter what you do. You can’t shut your website’s doors. But, this traffic is damaging to your marketing and sales efforts. It isn’t qualified and will bloat your analytics and burn valuable sales resources.

So, is this a lost cause? Absolutely not. Try these 5 tips to limit this audience.

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