#ABM 9: 5 Expert Tips for Hand-Written Notes in Business w/ Kris Rudeegraap

WEBVTT 1 00:00:00.080 --> 00:00:05.440 People receive hundreds of digital messages a day, from push notifications to emails. 2 00:00:05.879 --> 00:00:10.710 So how do you engage your top prospects and stand out? By sending personalized 3 00:00:10.750 --> 00:00:15.310 gifts the old fashioned way with Sindoso. Sin Dooso helps you use gift giving 4 00:00:15.390 --> 00:00:20.190 and direct mail throughout your customer life cycle, from lead generation to converting customers 5 00:00:20.230 --> 00:00:25.820 into brand advocates, from sourcing to sending and centralizing the direct mail and gifting 6 00:00:25.899 --> 00:00:29.940 process. San Doso helps you scale your gift giving, stand out and keeping 7 00:00:30.019 --> 00:00:38.729 your brand top of mine visits and DOSOCOM to learn more. You're listening to 8 00:00:38.890 --> 00:00:43.649 be tob growth, a daily podcast for B TOB leaders. We've interviewed names 9 00:00:43.689 --> 00:00:47.329 you've probably heard before, like Gary Vannerd truck and Simon Senek, but you've 10 00:00:47.409 --> 00:00:51.479 probably never heard from the majority of our guests. That's because the bulk of 11 00:00:51.560 --> 00:00:56.079 our interviews aren't with professional speakers and authors. Most of our guests are in 12 00:00:56.159 --> 00:01:00.799 the trenches, leading sales and marketing teams. They're implementing strategy, they're experimenting 13 00:01:00.840 --> 00:01:04.430 with tactics, they're building the fastest growing BB companies in the world. My 14 00:01:04.469 --> 00:01:07.829 name is James Carberry. I'm the founder of sweet fish media, a podcast 15 00:01:07.870 --> 00:01:11.390 agency for BB brands, and I'm also one of the cohosts of this show. 16 00:01:12.069 --> 00:01:15.709 When we're not interviewing sales and marketing leaders, you'll hear stories from behind 17 00:01:15.750 --> 00:01:19.099 the scenes of our own business. Will share the ups and downs of our 18 00:01:19.140 --> 00:01:25.140 journey as we attempt to take over the world. Just getting well, maybe 19 00:01:25.780 --> 00:01:33.810 let's get into the show. Hey, O, welcome back. This is 20 00:01:33.890 --> 00:01:38.569 Chris Rudy Ger up here, your cohost to the podcast be tob growth Ab'm 21 00:01:38.650 --> 00:01:44.450 serious. Today I'm excited to share with you some really tactical ways to leverage 22 00:01:44.450 --> 00:01:49.200 your marketing automation platform, such as Marquetto or hub spot, to come up 23 00:01:49.239 --> 00:01:53.560 with some automated direct mail campaigns. These are things that you, as a 24 00:01:53.680 --> 00:01:57.840 demand Jen marketer, marketing programs, DP of marketing, even as Cmo, 25 00:01:57.319 --> 00:02:02.310 should know and should use. The first one is when someone downloads content from 26 00:02:02.349 --> 00:02:07.590 your website, automatically send them a five dollar e gift card. This can 27 00:02:07.670 --> 00:02:13.389 be programmatically sent on behalf of the salesperson, str and it provides just that 28 00:02:13.669 --> 00:02:19.699 one more touch point and value add I wouldn't in that you know egift message 29 00:02:19.939 --> 00:02:23.180 ask for anything, so don't say hey, you know, can you have 30 00:02:23.300 --> 00:02:24.900 a meeting with me kind of thing. It's more of like a pay it 31 00:02:25.060 --> 00:02:28.939 forward. Hey, enjoy this coffee gift card while you read this content. 32 00:02:29.180 --> 00:02:31.610 Let me know if you have any questions. The next tip, number two, 33 00:02:32.210 --> 00:02:38.090 is automatically send a handwritten note when someone attends your event or visits your 34 00:02:38.129 --> 00:02:42.490 booth or trade show. This is a really simple personable tactic that can be 35 00:02:42.610 --> 00:02:46.360 automated through your marketing automation platform. You know, I think about it this 36 00:02:46.479 --> 00:02:50.759 yourself. Imagine going stopping by a trade show booth and, you know, 37 00:02:51.000 --> 00:02:53.800 a week later, three days later, getting a little handwritten think. You 38 00:02:53.879 --> 00:02:57.560 know, that'll go really far and that's also could be a bigger part of 39 00:02:57.599 --> 00:03:01.229 an ABM strategy where you're just using that handwritten note as a touch point following 40 00:03:01.270 --> 00:03:06.270 up from that trade show and then you could follow up with an email thereafter 41 00:03:06.629 --> 00:03:09.110 trying to set up that demo and phone call. The next one is, 42 00:03:09.909 --> 00:03:15.659 throughout a nurture campaign, trigger a printed case study. So this is a 43 00:03:15.819 --> 00:03:21.500 great way that you could leverage data such as industry, such as Persona, 44 00:03:21.939 --> 00:03:25.180 and, based on that smart list, trigger the relevant content. This is 45 00:03:25.259 --> 00:03:30.009 something that Sindoso can print on demand include a handwritten note or posted note, 46 00:03:30.370 --> 00:03:35.409 package it up and ship it out. The next one create a trigger that 47 00:03:35.569 --> 00:03:39.129 sends your prospect a succulent when they reach a certain stage of the sales cycle. 48 00:03:39.530 --> 00:03:44.159 Now suckling is just an example. This could be in different item but 49 00:03:44.479 --> 00:03:49.520 certain stages of the sales cycle, you know you can automate through databased in 50 00:03:49.639 --> 00:03:53.080 your marketing automation system and get that person something on their desk to think about 51 00:03:53.439 --> 00:03:59.389 your brand in your company. The last one is thinking about opportunities that have 52 00:03:59.509 --> 00:04:03.110 gone stale or are sitting in a stage for too long. For example, 53 00:04:03.389 --> 00:04:11.219 if an opportunity stage is nope, sitting forty one, whatever the days, 54 00:04:11.340 --> 00:04:16.339 is that your company has decided send them something to kind of reactivate that prospect 55 00:04:16.500 --> 00:04:19.779 and re engage them. So, yeah, there you have it. Those 56 00:04:19.819 --> 00:04:25.689 are five tips that you can automate today with your marketing automation system. And 57 00:04:26.610 --> 00:04:30.009 again, if you have any questions, let us know. You could reach 58 00:04:30.050 --> 00:04:34.290 out to me directly. That's Chris at SODOSOCOM and looking forward to hearing your 59 00:04:34.370 --> 00:04:42.759 responses. Thank you. We totally get it. We publish a ton of 60 00:04:42.920 --> 00:04:45.839 content on this podcast and it can be a lot to keep up with. 61 00:04:46.399 --> 00:04:49.560 That's why we've started the B tob growth big three, a no fluff email 62 00:04:49.639 --> 00:04:55.350 that bols down our three biggest takeaways from an entire week of episodes. Sign 63 00:04:55.389 --> 00:05:01.509 up today at Sweet Fish Mediacom big three. That sweet PHISH MEDIACOM Big Three