Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite.
It’s like all the Marvel superheroes are alive & together again.
On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions.
What we talked about:
- Triggering actions at various stages of the funnel
- Sending 3-gift cards
- Sending plants
- Events, trade shows
- Case studies
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