B2B Growth: Your Guide to B2B Marketing


Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite.

It’s like all the Marvel superheroes are alive & together again.

On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions.

What we talked about:

  • Triggering actions at various stages of the funnel
  • Sending 3-gift cards
  • Sending plants
  • Events, trade shows
  • Personas
  • Case studies

This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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