B2B Growth: Your Guide to B2B Marketing

B2B Growth

#ABM 2: How to Use Direct Mail to Quadruple Engagement w/ Heidi Vandermeer


Old School, meet New School.

Think direct mail is a waste? You haven’t seen smart direct mail.

In the second episode of the #ABM series, Kris Rudeegraap talks with Heidi Vandermeer, Account-Based Marketing Manager at Security Compass.

They cover:

i. Direct mail tracking

ii. The importance of following up

iii. Combining offline and online experiences


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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.

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