B2B Growth: Your Guide to B2B Marketing

There have been 2 recent revolutions in ABM:

  • Marketing has been catching up to sales in terms of the importance of understanding ABM.
  • The tool sets available to today’s B2B marketer have exploded.

The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer.

On this episode, I interview John Common about the implications of these 2 truths to the appreciation & application of ABM.

What we talked about:

  • What ABM isn’t (tools or single-use tactics)
  • What ABM is (strategy that stands on the pillars of B2B growth success)
  • Cross industry ABM application is huge

This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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