Sometimes ABM is a natural progression. You do a bit, then a bit more, then you take stock and improve on what you learned. You scale from 1-to-1 all the way up to 1-to-many. But what do you lose when you get there?
On this episode, I interview Justin Keller, Vice President of Marketing at Sigstr, about why he prefers the 1-to-few approach of ABM.
What we talked about:
- How he kind of accidentally organically discovered ABM
- Sigstr is a Terminus company now!!!
- What you lose when you scale ABM
- How to rally the team around launching an ABM strategy
This #ABM series is co-hosted by Dan Frohnen, COO at Sendoso.
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