B2B Growth: Your Guide to B2B Marketing

In this episode we talk to David Webb, Co-Founder & CEO at BrightMove.

David shares 3 specific ways to improve the applicant experiences for job applicants:

  1. Make your applications mobile-friendly

  2. Incorporate an easy way to text applicants through the interview & hiring process

  3. Make applications shorter & easier to complete (i.e. automated options for parsing a resume or their LinkedIn job history)

Other topics we discuss in today’s episode:

Why you should write job descriptions during the ‘quiet’ times when you’re not filling an empty position.

How to think about your hiring funnel like marketers approach their marketing funnels, with ‘deal’ stages & ‘conversion’ points


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