His friends call him “Gonto” and here’s what he shared about applying product principles to marketing:
1) There’s no silver bullet. Never trust the people who says “Facebook Ads always works”. It’s all around understanding people’s habits. I do that through qualitative interviews for the target persona.
2) It’s all about experimentation. Define short experiments, validate them, learn from the failures and double down on successes.
3) You can do User Testing or User Research for your marketing campaigns before building them out. The most expensive thing you can do is build. Therefore, we try to only build and work on campaigns that will work.
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