In this episode we talk to Brian Sowards, Enterprise Go-to-Market Strategist at The Muse.
In Part 1 of a 2 part conversation with Brian, he shares:
Why introverts can dominate in B2B sales
The first 2 of 4 specific prospecting & deal management tactics that Brian has used to generate amazing results:
1) Personalized outreach done effectively
2) Setting yourself up to be referred down & referencing other names in the buyer’s organization that may be involved in the buying process
Here’s a template you can use to execute this same strategy:
Check out tomorrow’s episode where we continue the conversation with Brian & discuss 2 other effective selling strategies:
3) Give each functional area their piece of the puzzle, equip champion to sell internally
4) Content-Based Networking (i.e. LinkedIn content & podcast interviews)
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We’ll never send you more than what you can read in < 1 minute. :)
