B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Jessica Cross, Manager of Demand Generation at RollWorks.

Jessica shares:

1) Why it can’t be a team of one

2) What roles you need

3) The experience/skills to look for in filling those roles

4) Why everyone needs to be doing ABM

Follow Jessica on Twitter: https://twitter.com/JFayeSF

Get that ICP Template that Jessica mentions in this episode:


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