B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Sara Varni, CMO at Twilio.

Running events that actually build meaningful connections comes down to 3 primary things Sara breaks down in this conversation:

1) Think critically about goal of the event & work backward from there.

2) Take time to determine the right kind of speaker(s) that are going to compel people to attend

3) Don’t be afraid to connect customers with prospects, as well as connecting clients together. Make sure you setup a way for them to stay connected with the peers they met & learned from at your event.

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