947: The Role of Emotion in B2B Decision Making w/ Chris Eifert

In this episode we hear from Chris Eifert, Principal at TriComB2B.

Chris shares…

1. Competing on data alone will not allow you to differentiate

2. Overwhelming audiences with information which multiplies the ineffectiveness

3. Emotion works

4. Tangible examples of B2B brands that do this well

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