In this episode we hear from Kellie de Leon, Vice President of Marketing & Strategy at The Mx Group.
Kellie shares…
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Why does buyer-centric marketing matter
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Meet buyers on their terms, value oriented, their needs, not your agenda
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The importance of buyer personas – but also, how to operationalize them
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Must align with sales, product, customer success teams to: Understand buyer, Connect experience across the journey, Optimize interactions, and Measure, analyze and refine
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