B2B Growth: Your Guide to B2B Marketing

B2B Growth

945: Align Your Customer Journey with a Buyer-Centric Marketing Mindset w/ Kellie de Leon

In this episode we hear from Kellie de Leon, Vice President of Marketing & Strategy at The Mx Group.

Kellie shares…

  1. Why does buyer-centric marketing matter

  2. Meet buyers on their terms, value oriented, their needs, not your agenda

  3. The importance of buyer personas – but also, how to operationalize them

  4. Must align with sales, product, customer success teams to: Understand buyer, Connect experience across the journey, Optimize interactions, and Measure, analyze and refine

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