942: Creative Use of Content that Ticks the Sales and Brand Boxes w/ Luc Benyon

In this episode we hear from Luc Benyon, Head of Marketing at video intelligence.

Luc shares…

1. Linking activations to your core message.

2. Hero content: starting with video, and use it to create PR, social, blog, lead gen, sales presentations, event talks, printed collateral

3. Giving your sales team a reason to reach out

4. Content always needs to relate to your product and your purpose, and iterate based on the use case.

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