In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.
This is Dan’s 2nd time on the show, last time he shared, A 3 Part Formula to Ditch Traditional Lead Scoring w/ Dan Murdoch, Episode 831.
InsideSales.com & Sales Acceleration Formula
biggest problem in SDR – who/how/when
MKTG has data on engagement
SDR are having the conversations–can drive what content created
Report in means they accountable for the same goal
Marketing can better track performance of content, budget, more agile
does it create career confusion? where does SDR go next?
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