B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.

This is Dan’s 2nd time on the show, last time he shared, A 3 Part Formula to Ditch Traditional Lead Scoring w/ Dan Murdoch, Episode 831.

InsideSales.com & Sales Acceleration Formula

biggest problem in SDR – who/how/when

MKTG has data on engagement

SDR are having the conversations–can drive what content created

Report in means they accountable for the same goal

Marketing can better track performance of content, budget, more agile

does it create career confusion? where does SDR go next?


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