B2B Growth: Your Guide to B2B Marketing

B2B Growth

938: 4 Ways to Help Sales & Marketing Understand Each Other w/ Katie Bullard

In this episode we talk to Katie Bullard, President & Chief Growth Officer at DiscoverOrg.

Katie shares:

Why marketers need to understand the company’s sales compensation structure…and its effect on its salespeople.

Why marketers need to understand how Sales views accounts differently than Marketing.

What salespeople can learn about storytelling from Marketing.

How salespeople can embrace a data-driven approach like some of the best Marketing orgs.


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