B2B Growth: Your Guide to B2B Marketing

B2B Growth

933: A 3-Part Framework to Manage Growing Design Needs in B2B w/ Chris Finneral

In this episode we talk to Chris Finneral, Co-Founder & CEO at SketchDeck.

Chris shares:

  • The evolution of design matters in B2B
  • Surprising data on the impact of design on key business performance indicators (i.e. revenue growth)
  • Common challenges in scaling design needs
  • The Design Triangle – a 3-part strategy for segmenting your design needs & projects, so that you can prioritize and assign them accordingly for greater efficiency: Brand Strategy, Flagship Campaigns, Everyday Design

A few extra resources to check out:

McKinsey Business Value of Design: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design

InVision Design Maturity Report: https://www.invisionapp.com/design-better/design-maturity-model

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