931: How and Why Businesses are Texting Customers to Drive Growth w/ Scott Heimes

In this episode we talk to Scott Heimes, Chief Marketing Officer at Zipwhip.

Scott shares…

1. How texting for business differs from “normal” texting

2. Why more and more businesses texting their customers

3. The kinds of business using texting and the type of texts they’re sending

4. Insights from the “State of Texting” report

5. How to get started with texting for business