B2B Growth: Your Guide to B2B Marketing

In this episode we talk to Yoli Chisholm, Vice President of Marketing at Sprinklr.

Yoli shares…

  1. The big challenges marketing teams face with the coming/arrival of the fourth industrial revolution

  2. Moving from strategies oriented around 1:many, and 1:few to 1:1 specifically on social media.

  3. Creating a marketing team that is aligned with your customers’ core values, beliefs and core challenges.

  4. How to build a team that collaborates — even when employees sit in different offices with different time zones

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