927: Enabling B2B Buyers to Learn and Buy On-Demand w/ Elle Woulfe

In this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.

Elle shares…

1. How the expectations of B2B buyers have dramatically changed

2. Common struggles in the B2B customer experience

3. Lack of insight: A key challenge for B2B marketers

4. The importance on “binge-able” content